15 Huge Mistakes When Starting An Online Business (2023) Starting An Online Business


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15 Huge Mistakes When Starting an Online Business (2022)

The online business world is fiercely competitive and surprisingly simple to enter.

It’s no wonder that young and hip entrepreneurs launch an internet business every minute (or so I’ve heard).

While it may be easier than ever to take the plunge, sadly not everyone has what it takes to make it in the increasingly crowded online world.  

I can say this with confidence because I have attempted numerous online businesses over the last decade, and many failed miserably.

The whole experience was an eye-opening lesson that taught me what NOT to do when starting an online business.   

So, if you’re considering getting your feet wet in the online business world, avoid making the following five mistakes:

1. Lack of planning

One of the biggest reasons businesses fail is because their owners do not have a solid plan in place. Without a plan, you’ll lack focus and will likely be pulled in too many directions. This can quickly lead to burnout and failure.

Before starting your business, sit down and map out your goals, mission statement, target market, and how you plan to achieve success. This planning stage is crucial and should not be skipped or underestimated.

A solid business plan will help you stay on track and keep your online business from going off the rails.

Take things a step further and write down 24-hour, 7-day, and 30+ day action plans. These daily tasks should mirror your monthly goals, which should mirror your annual goals. You can never underestimate the power of taking baby steps.

2. Lack of research

I used to be guilty of starting an online business without much thought when it came to niche, target market, and whether or not I could compete in that market.

Looking back, this seems like a rather silly and naive mistake (the kind you only make once).

Validating your business plan through market research is key to starting an online business.

Spend plenty of time doing research and consider hiring professionals to help you. Your first step should be to take a look at the current landscape for your potential business, including any competitors you might encounter. This way you can see if there is room for you in the market and how you can differentiate yourself from the competition.

3. Striving for Perfection

This is by far my biggest personal struggle and the one that has cost me more money than any other mistake.

I am a recovering perfectionist and, boy, does it suck when you let that mentality paralyze you from taking action.

Perfectionism can be crippling and often leads to procrastination, which will kill any business – online or not.

The key is to start small and take action, even if it’s not perfect. You can always tweak and improve as you go. Remember, Rome wasn’t built in a day!

No, you don’t need to edit that blog post for the next 6 hours. Hit publish and move on.

No, you don’t need to obsessively reorganize how you name your digital files. Save it to your desktop and get on with life.

No, you don’t need to find the *perfect* stock image or invest in a top-notch premium theme. Use the free tools you have to get started, then improve as you go.

You can polish up all those things later when your business is thriving.

4. Expecting Results Overnight

One of the biggest traps entrepreneurs fall into is expecting overnight success.

This is especially common when starting an online business, as it can be so tempting to sit in your pajamas all day and launch a website.

Building a successful online business takes time and requires consistent effort. You can’t just sit on your couch and expect an idea to go viral overnight.

If you think about it, even the most popular bloggers in the world were not successful overnight. They put in a ton of hard work building their brand, finding their voice, and cultivating a following over many years.

5. Lack of Commitment

Last but not least, one of the biggest reasons online businesses fail is because their owners give up too soon.

This often happens when people don’t see results right away or get discouraged by the competition.

This was my nemesis and the reason I failed with many of my initial online ventures. However, once I learned to persevere and commit to doing what it takes (no matter how long it takes), success was inevitable.

6. Not Setting Boundaries

One of the biggest challenges I faced when starting my online business was learning how to set boundaries.

I quickly realized that if I wanted my business to be successful, I needed to treat it like a business and not let it take over my life.

This meant setting strict working hours, scheduling breaks, and learning to say no.

It’s also important to have a solid support system in place, whether that be family, friends, or business partners.

7. Not Having a Business Plan

In all fairness to myself, this isn’t entirely my fault. I was so excited about launching the business that I dove right in without putting much thought into how it would work.

Big mistake!

When starting an online business, it’s essential to have a detailed business plan that you can refer to when you’re feeling overwhelmed.

Your business plan should include how much money you expect to make, your target audience, your long-term goals, and the milestones you are aiming for in between.

8. Not Understanding (or Sticking to) the Sales Funnel

So many people make the mistake of thinking that creating an online course or launching a product is enough. It’s not!

Just because you’ve created something doesn’t mean anyone will buy it – or even know that it exists.

This is where your (very detailed!) sales funnel comes into play.

Your funnel should outline the entire process, from how someone learns about your product to where they purchase it and what happens post-sale.

When you understand this process and know who your ideal customer is, you will be able to create a rock solid marketing strategy that converts potential buyers into paying customers!

9. Not Focusing on Branding

Brand recognition is key when starting an online business.

In order to set yourself apart from the competition, you need to focus on creating a strong brand that represents your values and mission statement.

Your branding should be consistent across all platforms, from your website and social media pages to your email signature.

When people see your logo or hear your tagline, they should immediately think of you.

10. Not Solving a Real Problem

This is a mistake I see all the time – people creating products or services that don’t solve a real problem.

If you’re not solving a problem, then you’re not providing any value to your customers.

In order to be successful, your online business needs to offer a solution to a common problem that people are experiencing.

Knowing how to communicate the pain points as well as the emotional benefits of using your product or service is essential when it comes to marketing.

When you can do that, you’ll be well on your way to creating a successful online business!

11. Not Having Enough (or the Wrong) Traffic

No matter how great your product or service is, if no one knows about it, you’re not going to make any sales.

This is why traffic generation is so important when starting an online business.

You need to have a solid plan in place for getting your message in front of the right people, whether that be through social media, search engine optimization, or paid advertising.

12. Not Tracking Results

This is another mistake I see all the time – people not tracking their results.

If you don’t know what’s working and what’s not, you can’t possibly make any progress.

When you can see your results, you’ll get a better idea of what your next step should be!

13. Not Believing in Yourself

This is one of the most common mistakes I’ve seen people make when starting an online business.

When you’re putting yourself out there to the entire world, it can be incredibly difficult to stay confident and positive – especially when things get tough.

It’s important to remember that no one is perfect (including your customers), and you need to make mistakes in order to grow and learn!

14. Not Learning from Experts

It’s important to remember that you don’t need to figure out everything on your own – there are plenty of people who have already been down the same path and learned valuable lessons along the way.

I’m a big believer in learning from experts, so I try to always surround myself with people who are better than me at what they do.

Learning from these folks will help you get ahead faster – and stay there longer!

15. Quitting too Soon

This is another mistake I see people make all the time – quitting too soon.

When you’re starting an online business, it’s important to remember that it’s a marathon, not a sprint.

It takes hard work, dedication, and perseverance to make it to the finish line. They say that the reason most businesses fail is simply that the owners give up too soon.

There will be times when you feel like giving up, but if you can push through those tough moments, you’ll be successful in the end!

No, not all online business ventures succeed (and that’s ok). But don’t give up too soon – you might be closer than you think. I know I was!


If you’re just starting out in your business, keep this in mind: nothing worth having comes easy.

It’s not going to be perfect and you will make mistakes, but as long as you stay committed and keep taking action, you will eventually see results.

So there you have it – my 5 biggest mistakes when starting an online business. Hopefully by sharing my story, I can help you avoid making the same mistakes.

Just remember: Rome wasn’t built in a day and success doesn’t happen overnight.

Now get back to work! 😀

This blog post was written with my AI writing assistant, Jarvis.

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