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How To Use The Right Words to Drive More Clicks and Conversions
If you want your content to get more clicks, conversions, shares and backlinks then it needs something that sells. It needs attention-grabbing catchy words that are persuasive and – most importantly – effective. And I have compiled a list of them just for you.
Here are over a thousand of the most powerful words on the web:
1,100+ Power Words: Strategies to Increase Web Site Traffic, SEO Rankings and Conversion Rates
I’m going to share with you some of my favorite words and phrases which I use to grab readers’ attention. I’ll show you how to use emotional triggers which will help you get more clicks, more traffic and ultimately more success.
So, how do you write something that’ll hook your audience and keep them reading, clicking and sharing? By using catchy words, power phrases and attention grabbers.
Every day, millions of pieces of written content are published on the web. Some of these blogs soar to the number #1 spot on Google, enjoying thousands upon thousands of views while others languish in obscurity.
The main difference between successful content and flops is how well they grab a reader’s attention right from the beginning. The best way to do this is by using catchy words, power phrases and attention getters.
Writing a good hook is all about understanding how readers make decisions on which content they find interesting and relevant enough to spend time on – and then writing your blog post in such a way that it appeals to them.
It’s not difficult, but it does take some practice.
What Are Power Words?
Power words are specific, attention-grabbing words that evoke strong emotions. They are usually adjectives and adverbs – not nouns or verbs. For example, ‘dirty’ is a power word because it creates an image in your mind of something unpleasant.
What Are Attention Getters?
Attention getters are phrases that draw the reader in and pique their curiosity. They are usually written at the beginning of a blog post, though they may also be scattered throughout.
Attention getters often tell readers what to expect from the rest of the content – for example, ‘The 5 secrets no one is telling you.’ This phrase tells us that there are going to be five secrets, they’re important and that we’re not going to read about them anywhere else.
What Are Catchy Words?
Catchy words are adjectives, adverbs and phrases that evoke positive emotions. They also make the reader think of good things, which is one reason why they work so well in headlines on social media posts. Commonly used catchy words include: superior, unique, easy and free.
Types of Attention Grabbers
There are many different ways to write catchy words and phrases. Here are some of the most common:
Titles, Subheads and Subtitles
These are often effective at drawing readers in because they tell them what to expect from that specific part of the post or blog. The first sentence (or two) – if written well – is also very effective for this purpose.
These are great for grabbing people’s attention if you’re writing about an interesting story or experience, because they draw the reader in by showing them what to expect from the entire post or blog.
Asking questions is another great way of drawing readers in and piquing their curiosity.
While these are somewhat similar to question sentences, they’re slightly different because they tell the reader what to expect – without asking them anything.
These statements usually follow this structure: ‘X happens when you do Y.’
‘High velocity marketing is guaranteed to drive more sales than slow SEO tactics.’
Everyone loves a good laugh, so why not use humor to capture your audience’s attention? Just be careful – if the humor gets too cheesy or doesn’t quite fit with the rest of your content, it’ll have the opposite effect.
How to Use Emotion and Psychology To Capture Readers’ Attention
Emotions play a huge role in human behavior. People make decisions more often on how they feel than on what the actual facts about a situation are. When you read something that makes you feel angry , for example, you are likely to get angry too.
Emotions are especially important when it comes to writing catchy headlines and attention-grabbing phrases, because they get readers’ emotions flowing even before they reach the actual content. The right combination of catchy words, attention getters and emotion can turn an average headline into something that immediately captures the reader’s interest.
Writing something that everyone will find interesting is virtually impossible, because different audiences like different things. Saying that your latest blog post has the “5 Secrets to Becoming Rich and Successful” probably won’t capture the interest of people who aren’t interested in status. Saying that it’s the “5 Secrets No One Is Telling You About Money”, however, implies that everyone is talking about them – but you’re going to be the one who reveals them.
Humor, storytelling and personal experience can also be great ways to attract readers’ attention. While they may not always work on their own, throwing a bit of humor into a first sentence or telling a short story in the middle of your blog post will help keep readers hooked.
The Importance of Using Powerful Words and Phrases
Choosing catchy words and phrases that evoke specific, descriptive emotions can help you immediately convey what your blog post is about. This is one of the most important things to remember when writing any type of content, because it’s an easy way to engage readers almost immediately.
Using attention getters at the beginning of a blog posts is another common tactic. There’s a number of attention getters you can use, from easy-to-follow instructions to sensational statistics, promises and questions.
Attention getters are important for social media too, because they let readers know what to expect and help create a click frenzy among your followers and fans.
Writing catchy words and phrases that convey positive emotions can also help you immediately connect with your readers. Instead of being cocky or bragging about yourself, think about how to show that you’re a real person who understands them and has the solutions they need.
Using emotions in headlines can also help you write great blog post titles that stand out from the rest of the crowd. The best way to figure out what works is to try different approaches with different types of content and see what your readers enjoy the most.
The Best Places To Use Emotion and Psychology In Your Content
The first sentence of a blog post is one of the most important, because it’s what people will see first. Using a power phrase or attention getter here can immediately grab their attention and let them know they’ve come to the right place.
Many writers also use quotes at the beginning of posts, because they are quick and easy ways to introduce powerful words, phrases or even quotes that people will immediately associate with you.
If your blog post already has a catchy title that evokes emotion in readers, then adding positive words or numbers at the beginning of the actual post can give it an extra boost.
The end of your blog posts is another important place to use emotion and psychology. Many bloggers choose to write a personal conclusion that shares their thoughts about the content or how it made them feel. Endings are also an important place for calls-to-action, because they let readers know what you want them to do next.
You don’t need to overdo catchy words, attention getters and emotion to keep your content interesting. Depending on what type of blog post you’re writing, it may be better to use them sparingly. It’s also important to remember that not everyone will appreciate the same types of words and phrases, so take the time to read through your posts before publishing them or ask someone else for feedback if you don’t think they’re getting the right response.
How to Write Good Headlines That Will Actually Get Read
There are several different ways to write headlines that audiences will actually want to read, with each being effective in its own way. Just remember that you have just seconds to grab your readers’ attention before they start scrolling past your post, so it’s important to make a strong first impression.
Create captivating headlines by including numbers, catchy words and questions. The more sensational your headline is, the better. These can help you create compelling titles that drive engagement and click-throughs for social media posts too.
The Best Ways to Include Emotion in Your Blog Posts
There are a few different ways you can make emotional connections with your readers through blog posts, depending on the subject matter of your post and who you’re trying to target.
When writing about important personal topics that are particularly emotional for your audience, it can be helpful to include personal stories or anecdotes to help you illustrate the points you’re making.
People love feeling like they are being included in a conversation, so providing an opportunity near the end of your post for readers to share their thoughts and ideas is another way to create an emotional connection.
Ask questions that help you delve deeper into what your readers are thinking and feeling, so you can provide something that is truly valuable to them.
Where to Find Attention Getters for Your Blog Posts
Below I am going to share examples of simple yet catchy words along with examples of brilliantly engaging titles that you can easily reference for inspiration.
I’ve also created several free tools to help you captivate readers attention including my huge list of catchy words (it’s over 1,100 words!) and completely free to download. It’s the ultimate guide to all of my favorite attention getter words and phrases.
Download your free list here: 1,100+ Power Words: Strategies to Increase Web Site Traffic, SEO Rankings and Conversion Rates
Now, onto those emotional trigger words and catchy word list examples!
Examples of Catchy Words and Phrases to Capture Attention
It’s important to use attention getters that show your personality and help build trust with potential customers.
When you’re looking for inspiration, take a look at the most successful content in your industry and start brainstorming some words or phrases of your own. You can also try doing an image search to find catchy words and images you can use in your posts.
Catchy words, attention getters and images have an important role in helping to keep your blog content interesting, but it is still up to you as a writer to create compelling content that grabs readers’ attention from the very beginning. This means making sure you choose engaging topics, do your research and stay on top of current events so you have something substantial to write about.
Examples of Emotional Words:
Examples of Emotional Phrases:
- “I dare you to…”
- “This is where things get interesting…”
- “Is it possible…?”
- “The truth behind…”
- “Have you ever wondered…?”
- “How much would you pay…?”
Examples of Persuasive Words:
- Limited Time Only
Examples of Persuasive Phrases:
- “Are you ready…?”
- “Are you making…?”
- “Boost your…”
- “Don’t miss out…”
- “Give yourself the edge and…”
- “Have everything you ever wanted with…”
- “Imagine if you could…”
Examples of Happiness Words:
Examples of Happiness Phrases:
- “I’m so happy to share…”
- “This is going to make you smile…”
- “You won’t want to miss this post because…”
- “What could make me happier than…?”
- “It’s time for…”
- “I’m thrilled to introduce my new post on…”
- “We’re celebrating because…”
Examples of Shocking Words:
Examples of Shocking Phrases:
- “You won’t believe what happened next…”
- “This is the part you’ll never expect…”
- “I’ll never look at it the same way again…”
- “You won’t find this anywhere else…”
- “Prepare to be wowed by…”
- “I was shocked when …”
- “The results were shocking…”
Examples of Secret Words:
Examples of Secret Phrases:
- “This information isn’t available anywhere else…”
- “I have a secret I want to share with you…”
- “It’s not public knowledge, but here’s why…”
- “What if I told you that…”
- “The truth behind…has remained a secret until now…”
- “I’m offering this opportunity to you first…”
- “I have something special to share with you…”
Examples of Cost Words:
Examples of Cost Phrases:
- “You’ll never believe how much this cost me!”
- “This is sure to bankrupt you…”
- “You won’t believe how cheap I found this…”
- “You’d be silly not to invest in…”
Examples of Educational Words
- How To
Examples of Educational Phrases:
- “In this post you’ll learn…”
- “I once thought that…”
- “In this post I’ll show you how to…”
- “Step-by-step, I’ll walk you through…”
- “Now it’s time to learn about…?”
Examples of Messy Words:
Examples of Messy Phrases:
- “Things couldn’t get any worse than this…”
- “I barely escaped with my sanity…”
- “What happens when…”
- “I can’t tell you how many times…”
- “You’ll never believe the mess I got myself into…”
Examples of Empowering Words:
Examples of Empowering Phrases:
- “Your life is about to be transformed…”
- “You’ll finally have the power to…”
- “Are you ready for your next level of success?”
- “It’s time to break free from…”
- “You’ll be amazed at how much you can achieve…”
- “I’m here to help you unleash your potential…”
- “To be successful, you have to…”
Examples of Transforming Words:
Examples of Transforming Phrases:
- “This is going to change everything about…”
- “I can’t wait for you to see the transformation I’ve made…”
- “The secret behind…is so mystical that it defies explanation…”
- “What if I told you that…?”
- “…It’s time to embrace the power of…”
Examples of Sense of Urgency Words:
Examples of Sense of Urgency Phrases:
- “You have to act now before it’s too late…”
- “I’m in a race against the clock to get you this information…”
- “If you don’t take action, someone else will…”
- “We have limited quantities of…so when they’re gone, they’re gone…”
- “My hands are tied and I can’t tell you any more right now…”
- “This is what you’ve been waiting for…”
Examples of Value Words:
Examples of Value Phrases:
“I promise this will be the most beneficial post you read all day…”
“Get exclusive access to…”
“This miracle ____ has changed my life!”
“The most wonderful thing about…”
Examples of Scarcity Words:
- Last chance
- Rare opportunity
Examples of Scarcity Phrases:
- “I only have one of these left…”
- “This is your last chance to get a hold of…”
- “We’ve just reduced the price on…so get in before it goes back up…”
- “This is an urgent message…please don’t ignore it!”
- “You have exactly ____ minute(s) to take action or else…”
Examples of Scary Words:
Examples of Scary Phrases:
- “If you’re not careful, this could be the end of…”
- “I was almost killed by…”
- “Don’t say I didn’t warn you about…”
- “This is why you must take action right now…”
- “Destroy your opponent by taking this action…”
Examples of Novelty Words:
Examples of Novelty Phrases:
- “There’s nothing else like this in the entire world…”
- “What I’m about to show you is completely unprecedented…”
- “This is the kind of information that makes people say ‘wow!'”
- “We’re changing everything about…”
- “You’re about to see something you’ve never seen before…”
- “The revolution is here and it’s all thanks to…”
Examples of Relatable Words:
Examples of Relatable Phrases:
- “I know what you’re going through…”
- “Let me share an experience I’ve had…”
- “That’s when I realized that…”
- “It’s not just me – this happens to people everywhere…”
- “We all go through this, but it doesn’t have to stay that way
Catchy Words Conclusion
What I’ve shown you in this blog post is just the tip of the iceberg when it comes to understanding how your customers think and respond to the words and phrases that you use.
Over time, these tips will become second nature – but until then, it might be a good idea to keep this article as a reference for when you need a little help getting your readers’ attention.
In fact, why don’t I make it even easier? Here are completely free resources I’ve created for you:
1100+ Power Words List (FREE)
1,100+ Power Words: Strategies to Increase Web Site Traffic, SEO Rankings and Conversion Rates
This free Power Words download is a comprehensive guide that contains over 1,100 power words and phrases that you can use in your content to grab attention and engage your audience.
Download the free eBook now to learn how to use power words and phrases to increase website traffic, boost keyword rankings in Google and increase conversions.
Make sure to subscribe to our blog below and we’ll send you lots of other great FREE content, including information about how to build a successful online business.
Now that you know all about catchy words and phrases, why not try writing some yourself? The more you practice, the better you’ll get!
Now, go out there and grab those clicks with your writing!
Frequently Asked Questions
What is a good attention getter?
Any sentence or phrase that makes your readers want to read more. You can use words, phrases or both!
What is an example of an attention getter? A few examples are “This is the most beneficial ____ you will ever read!” and “You have exactly 30 minutes to take action or else…”
What is an example of a power word?
Power words are words that inspire your readers to take action when they read your website, sales page or social media post. They can include motivating verbs, emotional adjectives and description words that set the tone for your content. Words like “miracle” “magic” and “revolutionary.”
How do you grab the reader’s attention in the first sentence?
The first sentence of an article, sales page or blog post will determine whether your readers keep reading. Grab their attention by mentioning a common problem that most people deal with and then explaining how you can solve it.
One way is to use a question that, when answered, will intrigue them and get them interested in finding out more about your content. This can also be accomplished by making a statement or bold claim (which you back up later on).
How many words should a catchy headline be?
Typically, a catchy headline should be at least eight words long. However, some really great ones can be shorter or longer. Just don’t make it too long to get cut off in readers’ feeds.
Keep in mind that keeping your titles to 60 characters or less will help ensure that your full title is seen on both desktops and mobile when being displayed in search results.
This blog post was written with my AI writing assistant, Jasper.
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Thanks for your clicks, comments and support!
You can definitely see your enthusiasm in the work you write.
The sector hopes for more passionate writers like you who aren’t afraid
to say how they believe. At all times go after your heart.
Thanks so much for the kind words! Hope to see you back again soon!