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BUSINESS + ENTREPRENEURSHIP
Trying to motivate yourself is like trying not to wake up after only a few hours of sleep.
You can hear your alarm buzzing, you’re exhausted, but you just can’t get up. Even if you do manage to crawl out of bed, it’s torture. You feel groggy and lethargic all day long because your body lacks the energy it needs to function.
Similarly, when you sit in front of a computer screen and try to figure out what you can do to motivate yourself — and let’s be real, we all have goals we need to accomplish and things we want to get done — it is exhausting. You feel tired and uninspired because your mind lacks the clarity it needs to function.
We’re all human, and sometimes we just need to start working without the motivation. The problem is, when there’s no motivation to be found, it’s really hard for us not to think about how little motivation we have.
This makes us feel even less motivated than before because now our mind has become overwhelmed with negative thoughts. Then, we feel like we need more and more motivation and the cycle continues and builds on itself. Not a great way to spend a day (or a lifetime).
Let’s be crystal clear: you can’t force yourself to get motivated. But, there is a solution.
We’ve all seen it happen: the founder of a startup is completely in love with their vision and idea, but when they try to get someone else on board, they can’t seem to find anyone who shares their passion.
Once you’re ready to grow your startup into something bigger, it’s no longer just about following your dream – it’s about finding other people who want the same thing. You need team members who are totally committed to your vision because otherwise, they’ll never be able to go the distance with you.
Before you start, you need to figure out what your vision is. What do you want this company to achieve? Where will you be in 5 years? Once you’re sure of your goals and ambitions for the company, it’s time to get building.
The best way to start thinking about what kind of people to look for is by putting yourself in their shoes. What would you be looking for if you were them?
Let’s look at some of the roles you need to fill and how your vision can help attract people who will get on board:
Entrepreneurs are leaders. They lead teams, create culture, build ideas into profitable ventures… and they make lots of decisions that impact their businesses every single day.
A good entrepreneur is efficient with his or her time and knows how to effectively manage decision-making when it comes to leading a business. To be the best, you must learn to streamline your company’s decision-making process and make sound choices like an expert in no time.
Finding the best path to take, making changes when they are needed, and leading your team with skill is what makes an entrepreneur successful. Ready to make quick decisions like a pro? We’ve got you covered.
Here are X tips to help you make better decisions like an entrepreneur:
As a manager, one of your top priorities is to make sure ideas flow through the company and that new products are constantly being improved upon. Ideas come from anyone and anything; often times it isn’t until we get out of our comfort zone do we discover something truly worth exploring. But sometimes fear prevents us from taking risks, which is why we must shift our mindset and change how we view innovation.
Your role as a manager is to create an environment in which people are empowered to experiment, grow and prosper. This means you need to let go of control and allow ideas to circulate freely, no matter how “out there” or seemingly crazy they may seem. One of the fastest ways to kill creativity is by stifling others’ ideas; it may seem like they are wasting time or going off the rails, but in reality they are probably creating a path to something brilliant.
You might be thinking that it’s your job to protect the company from poorly thought out ideas (I mean after all, you’ve seen The Office), but if putting up walls is stopping them from taking risks, then this strategy will backfire. The biggest reward often comes from the most massive failures, so learning how to handle a few misfires is crucial.
Managing employees means you are leading a team through uncharted territory, which is why it’s important to be aware of your own fears. Instead of focusing on what could go wrong, focus on how this new idea might actually change the company for the better. It takes more courage to try something new then to stay in your comfort zone and play it safe, but when you care more about the success of the company than your own, innovation becomes second nature.
It’s okay to be scared, but you need to learn how to move past those fears. If you are looking for a little help to take your team’s ideas from zero to hero, this Risk-Averse Manager’s Guide to Innovation has some great tips on how you can redirect your thoughts and create a culture of success.
For many, entrepreneurship is a dream that never quite materializes. Whether it’s due to responsibilities, family ties or fear of going out on their own, employees around the world continue working for others rather than themselves. This isn’t always a bad thing, as some people prefer a steady paycheck and a constant flow of work to the unpredictable life of a business owner. Others take solace in knowing that their employer will be responsible for their financial well-being should they be laid off or lose interest in the company.
In either case, being an employee is far from boring. With so many responsibilities and changes within businesses every day, employees are generally kept busy. But there are plenty of perks to being an entrepreneur, not the least of which is the freedom to make your own schedule and be your own boss.
Here are a few tips for those who have the entrepreneurial spirit, but just can’t seem to take that final step into self-employment.
Well-known venture capitalist, Marc Andreessen said it best. “I think the dirty secret of entrepreneurship is that what you are launching never turns out to be what you envisioned.” For many years I’ve worked with entrepreneurs who complain bitterly about their ideas, or lack thereof.
I’ve seen too many business plans and product roadmaps that are obsolete before the ink dries, or go so far down the wrong path that it’s nearly impossible to recover.
Right about now, some of you are probably thinking, “That doesn’t happen to me!” Or perhaps you’re saying, “My idea is so good it’s going to change the world!”
I get it. I really do. Ideas are fun! They stimulate our minds, open our eyes to new possibilities, and are the impetus for many great things.
So why do I think execution matters more than ideas? Because it always has impressed me how smart people can have a brilliant idea that goes absolutely nowhere because of poor execution or an inability to pivot when needed.
Every minute you spend writing about why your idea is great is a minute you should have spent learning about your customers and testing your ideas with them.
Yes…the best entrepreneurs throughout history have started with an idea, but more importantly they’ve obsessed over their customer’s problems and relentlessly iterated on solutions for those problems.
Execution is what turns an idea into a business.
As a busy mom running her own company, I try to keep social media and blogging as low-tech as possible.
The first thing you do when you wake up is check your phone, right? And then Instagram? And then Facebook? And Twitter? The last thing you do before bed is check your phone again—and probably Instagram, ugh.
It’s a routine that is sometimes exhausting and annoying, but necessary if you want to keep up with your friends and family—and of course, your readers!
It can be a challenge to strike a balance between staying connected and making time for the people you love. But I’ve realized something lately: social media doesn’t have to take so much of your time if you don’t want it to—it just takes a little creativity.
That’s why I’m sharing my favorite tips for keeping social media as low-maintenance as possible.
If you’re like me, you’ve been fascinated with the world of digital marketing since the early 2000’s when we were just figuring out how to put banner ads on our websites. Now that we’re in 2022 (can you believe it?) there’s a whole world of digital marketing trends to keep an eye on.
I drink my fair share of cold-brew coffee and have a collection of black clothing that would make Macbeth blush, so you can believe me when this 40-something tells you she’s pretty hip and gets all the “cool trends” before they become mainstream.
Previous years were tough for digital marketers; we watched as our audiences moved from desktop to mobile, while platforms like Facebook and Twitter changed their algorithms to shape what they showed people in order to make more money. We used to be able to rely on organic reach and organic views, but not so much anymore.
But now we’ve learned the digital marketing ropes and we know how we can do things like personalize ads, retarget visitors with relevant content or even use chatbots for customer service.
Every year there are new tools to help us continue learn about our customers and draw them in. In this post, I’ve outlined 10 digital marketing trends to watch as we start a new year.
By the end of this post you should have a sales funnel that can crush your goals.
So what is a sales funnel? In short it’s the process people go through from their first awareness of your product to buying it – but not before you’ve lead them down a path to make sure they really want it, and know what to do next. Think of it like a sales funnel – where your leads are at the top, and each steps takes them closer to buying.
Now you might be thinking – duh I know what a sales funnel is! However when put into practice, sales funnels are actually really hard to get right. It’s not just about giving people an easy way to buy, but also making sure they feel confidence in doing so.
I’m going to share 9 simple steps that can be used for pretty much any type of small business, non-profit organization or side hustle entrepreneurial venture–and they’re super easy to follow.
Ready? Let’s go!
Pinterest is not just for planning your dream wedding or finding DIY home decor inspiration. It’s also a great tool for marketers to use in order to research consumer interests, gain creative ideas and discover the how-tos of marketing campaigns.
Pinterest is one of the most popular social media platforms amongst millennials, so it’s important to take advantage of this unique research tool. Want to know how?
Here are five ways you can use Pinterest for marketing research that will help inform your next big marketing campaign!
Being a small business can be stressful, everyone knows that. You have to do everything yourself and you feel like you’re working 24/7 just to keep up with the demands of having your own business. On top of all the usual stressors (like rent and payroll) there’s also the issue of branding and marketing – and let me tell you, it doesn’t get easier once you’ve established your business name.
Because you’re a small company, you want to work smarter and not harder – but how do you get people to notice your business when there are so many others out there? And how do you stay afloat when your marketing budget is practically non-existent?
Well, I’ve got some great news for you. There are a ton of free or low-cost marketing ideas out there that actually work – you just have to know where to look. Never fear! I’m here to help you out with 17 easy and creative ideas that’ll help your small business stand out from the crowd.
Instagram is one of the most popular and engaging social media networks. It’s a community where we can share our lives, passions and so much more with people across the world. Not only has Instagram given us all a creative outlet for photography, you can use it to build your business.
I know what you’re thinking… Instagram and business?
It’s true! Instagram may be a social network, but it can also be used strategically to generate traffic and make sales. In fact, it’s a great way to connect with followers and build a community of people who really care about you and your business.
Did I mention you can use Instagram to drive traffic to your website, too? The trick is to be smart about it and use it the right way.
Let me take you through the steps:
GHOSTWRITING OR GUEST POST REQUEST
Hi, my name is Erica. I’m an online business owner, mom, wife, and now – another person on the internet with a blog.
My blog is a resource for entrepreneurs all over the world, offering advice on launching a profitable online business, becoming your own boss, and supporting your families while being successful business owners.
Let’s make this a rockin’ year!