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Find Your Ideal Customer Avatar in 2022 (Free Worksheet)
I’m not sure if you’ve heard, but the world of business is changing. Actually, it’s always changing, but these days it seems to be changing faster than ever before.
It’s hard to keep up. You have to be constantly learning new things and reinventing yourself. It’s exhausting, but it’s also a lot of fun.
One of the most important things you have to do in business these days is to figure out who your ideal customer is.
Sounds simple, right? But it’s not.
It’s not easy to find your ideal customer avatar, but it’s worth it. Because when you do, everything becomes a lot easier.
So how do you find your ideal customer avatar?
You may be saying, whoa Erica, I don’t even know what an ideal business avatar is.
What Is An Ideal Customer Avatar?
An avatar, in business-speak, is a representation of your ideal customer. It’s the person you have in mind when you’re thinking about your target market.
It’s not necessarily the person you’re targeting right now, but it’s the person you want to be targeting.
For example, my ideal customer avatar is a mid-level professional in their 30s to 40s who is married with kids. They are educated professionals, always looking for ways to improve their lives and the lives of their families. (Just because you have an avatar, doesn’t mean you can’t also target other people. More on that later).
That’s probably not YOUR ideal customer right now, but it’s worth thinking about who you want your business to be targeting in the future.
Once you know who your avatar is, it becomes a lot easier to target them with your marketing. You can start to create content and products that appeal to them specifically.
But how do you actually go about finding your ideal customer avatar?
Define Your Ideal Customer Avatar
There are a few things you can do:
1. Look at your current customers
One of the best ways to find your ideal customer avatar is to look at your current customers. Who are they? What do they have in common?
Try to find patterns among them and see if you can identify any commonalities. This may not be easy, but it’s worth trying.
2. Look at your competition
Who is your competition targeting? What are they doing?
See how they are positioning themselves, what services they offer and what the benefits of their offering are. Try to reverse engineer your competition’s ideal customer avatar. This can be a really good way to find out who your target market is going to be in the future.
3. Look at your employees
If you have an employee or team of employees at your company, they probably know what your target market is. They interact with customers on a daily basis and may have deep insight into what they like and dislike.
Talk to the people who work for you and see if they can introduce you to any ideal customer avatars.
4. Ask your friends
Sometimes we don’t even know who our ideal customer is, but our friends do. Ask them to describe the perfect customer for your business and see if any patterns emerge.
5. Use online tools
There are a number of online tools that can help you find your ideal customer avatar.
One such tool is the Ideal Customer Profile (ICP) tool from HubSpot. It’s free to use and it can help you figure out who your ideal customer is.
6. Try personas
Personas are another really useful tool to figure out who your ideal customer is. Use Google’s free personas tool to get started.
Now that you’ve spent some time thinking about who your ideal customer is, it’s time to map them out on paper.
Ideal Customer Avatar Mapping Exercise
One of the best ways to find your ideal customer avatar is using this free exercise to map out your ideal customer avatar.
It’s designed to help you pin down who your target market is and where they hang out, what their needs are and how you’re going to solve those needs.
1. Draw a circle to represent your ideal customer avatar
Include as much detail as possible, think about what they do for a living, how old they are, where they live and any other information you can think of.
2. Add details inside the area marked “Customer Information”
Inside the circle labeled “Customer Information”, add details that describe your ideal customer. Things like their job title, the number of kids they have, what kind of car they drive, etc.
3. Add details inside the area marked “Content Consumption”
Inside the circle labeled “Content Consumption”, map out where they hang out online. Do they spend time on Facebook? Or are they more likely to be using LinkedIn? What websites do they visit? What social media platforms do they use?
4. Add details inside the area marked “Problem”
Inside the circle labeled “Problem”, list the main problems your ideal customer is facing. Are they struggling to find time for their family? Are they looking for ways to improve their career? What are their needs? What are they looking for? How can you help them solve their problems?
5. Add details inside the area marked “Solution”
Inside the circle labeled “Solution”, list the solutions your ideal customer is looking for. Are they interested in productivity tips? Are they looking for a new job? How are you going to reach them? What kind of content can you create that will appeal to them?
Once you’ve mapped out your ideal customer avatar, you can start to create content and products that appeal to them specifically.
Remember, it’s important to keep in mind that your ideal customer may change over time, so it’s important to revisit this exercise on a regular basis.
This is by no means an exhaustive list, but it should give you some ideas on how to find your ideal customer avatar for your product or store.
Once you have a good idea of who your ideal customer avatar is, it’s time to start targeting them with your marketing. But don’t forget about all of the other people out there too. There’s no harm in targeting other people as well. You never know who might end up becoming your ideal customer.
But by targeting your ideal customer avatar, you’ll be making things a lot easier for yourself. You’ll be able to create content and products that appeal to them specifically, and you’ll be more likely to convert them into customers.
And remember, you don’t have to stick to just one avatar. You can target different avatars with different content and products. It all depends on what your business is about.
It’s a lot easier to find your ideal customer avatar than you might think. All it takes is a bit of creativity, time and an understanding of what you want from your business in the long term.
Now go out there and create content that inspires people!
This blog post was written with my AI writing assistant, Jasper.
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