• byErica Nall
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Creative Pinterest Board Ideas For More Followers
If you’re an entrepreneur wanting to make money online, then you know that social media is a powerful tool to reach new customers. And while there are many social media platforms out there, Pinterest is one of the most effective for growing your audience and driving traffic to your website or blog.
Pinterest is one of my favorite social media platforms because it’s so visual. People are drawn to beautiful images, and as a result, Pinterest is a great platform for promoting your content.
I’ll share a secret with you… Pinterest is one of the untapped social media platforms when it comes to driving traffic and growing your audience. When people plan their social media strategies, they default to whatever is the biggest and most popular at the time (Instagram, TikTok, etc.), but Pinterest has over 430 million active monthly users and is one of the top traffic drivers to websites.
Think Pinterest is just for middle-aged housewives?? Wrong! Almost 60% of Pinterest’s audience is 34 years old or YOUNGER. Also, men make up more than 40% of Pinterest’s audience. Surprising?
The great thing about Pinterest is that it’s a search engine and social media platform in one. That means that people are actively searching for content on Pinterest, which makes it the perfect place to promote your blog posts, products, and services.
And while you can Pin your own content to Pinterest, the platform also allows other people to share your content, which helps you reach an even wider audience.
So, what kind of content should you be sharing on Pinterest? Here are 23 awesome types of Pinterest board ideas that will grow your Pinterest audience:
If you use Pinterest, this tool is the best way to manage your pins. Save time and effort so you can spend it creating great content and engaging with followers.
1. How-To Posts
One of the most popular types of content for your Pinterest board is how-to posts. People are always searching for ways to do things better, faster, or cheaper, and your how-to posts can provide that information.
To make your how-to post more effective, be sure to include plenty of images and step-by-step instructions. You might even want to consider using a video if it’s appropriate for your topic.
For example, if you’re a web designer, you could share a post on “How to Create an Effective Homepage.” Or if you’re a beauty blogger, you could share a tutorial on “How to Get Perfect Winged Eyeliner.”
To make your how-to posts more effective, be sure to include plenty of images and step-by-step instructions. You can also create a Pinterest-friendly infographic to accompany your post.
People love lists! And Pinterest is the perfect place to share checklist-style posts because users can easily save them for later and refer back to them when they need to.
People love checklists because they provide a simple, easy-to-follow format for getting things done. And when it comes to growing your Pinterest audience, checklists can be super effective.
For example, if you’re a wedding planner, you could share a post with a checklist of things to do before the big day. Or if you’re a real estate agent, you could share a post with a checklist of things to look for when buying a new home.
Your checklist doesn’t have to be long – even a short list of 5-10 items will be helpful to your readers. And like with how-to posts, be sure to include plenty of images to make your post more visually appealing.
Just be sure to make your checklist visual by incorporating images and using bullet points.
3. Inspirational Quotes
Another popular Pinterest board idea is using inspirational quotes posts, and for good reason. Everyone needs a little inspiration from time to time, and your quotes can provide just that.
To make your quotes more effective, be sure to choose ones that resonate with your target audience.
For example, if you’re a business coach, you could share a quote about entrepreneurship. Or if you’re a health and wellness blogger, you could share a quote about self-care.
In addition to the quote itself, be sure to include a beautiful image to accompany it. You can find free images on sites like Pixabay or Unsplash.
Who doesn’t love free stuff? Freebies are always popular on Pinterest, and they’re a great way to grow your audience.
When it comes to freebies, the sky’s the limit. You can offer printables, eBooks, templates, worksheets – anything that your target audience would find useful.
To make your freebie more effective, be sure to include a high-quality image and a clear description of what’s included. You can also create a Pin-friendly graphic to accompany your freebie.
5. Before and After Photos
Need some more ideas for your Pinterest board?
How about some before and after photos? Before and afters are always popular on Pinterest, especially in the DIY and home decor niches. People love seeing the transformation that’s possible with a little hard work (or even just a few simple changes).
Before and after photos are also great for showing the results of a product or service. For example, if you sell skincare products, you could share before and after photos of someone using your products. If you’re a home decor blogger, you could share a post with before and after photos of a room makeover. Or if you’re a DIYer, you could share photos of a furniture makeover.
If you have any before and after photos to share, be sure to include them in your content. To make your photos more effective, be sure to include a description of the transformation and any helpful tips or advice.
To make your before and after photos more effective, be sure to include clear before and after shots. You might even want to consider using a video if it’s appropriate for your topic.
6. Personal Stories
People love stories, and they’re a great way to connect with your audience on a personal level. When sharing stories, be sure to make them relatable and relevant to your target audience.
When sharing your personal story, be sure to focus on the emotions and details that will resonate with your readers. And don’t be afraid to be vulnerable – the more real and relatable you are, the better.
For example, if you’re a weight loss coach, you could share your own story of overcoming obesity. If you’re a mental health advocate, you could share your story of living with anxiety. Or if you’re a business owner, you could share the story of how you started your business.
Stories are a great way to connect with your audience and help them see you as a real person, not just a brand.
7. Data and Statistics
Data and statistics can be helpful, but they can also be boring. To make your data and statistics more interesting and engaging, be sure to present them in a visually appealing way.
One way to do this is to use charts and graphs. You can also use images and infographics to make your data more digestible.
For example, if you want to share some data about the growing popularity of plant-based diets, you could present it in an infographic that shows how many people are switching to a vegan or vegetarian diet.
Some other Pinterest board ideas for interesting pins could be, if you’re a financial planner, you could share a post with data and statistics on the best times to save money. Or if you run a blog about motherhood, you could share a post with data and statistics on the benefits of breastfeeding.
You might want to use charts, graphs, or even infographics to make your data more digestible and easy to understand.
8. Tips and Tricks
Another popular type of content on Pinterest is tips and tricks. People are always looking for shortcuts and easy ways to do things, so share your best tips and tricks on Pinterest.
For example, if you’re a fitness blogger, you could share a post with tips on how to stay motivated to workout. If you’re a food blogger, you could share a post with tips on how to make cooking easier. If you’re a productivity expert, you could share a post with tips on how to get more done in less time. Or if you’re a fashion blogger, you could share a post with style tips for dressing for your body type.
As with other types of content, be sure to include plenty of images and helpful tips that your readers can use.
9. Top 10 Lists
Who doesn’t love a good top 10 list? Top 10 lists are popular because they’re easy to read and provide helpful information in a concise format.
When it comes to creating a top 10 list that will grow your Pinterest audience, make sure to choose a topic that would be of interest to your target reader.
When creating a top 10 list, be sure to choose a catchy headline that will make people want to click through to read your post. For example, “10 Ways to Make Money Online” or “The Top 10 Books Every Entrepreneur Must Read.”
For example, if you’re a fashion blogger, you could share a post with the top 10 must-have items for your closet. Or if you’re a travel blogger, you could share a post with the top 10 destinations to visit this year.
Your list doesn’t have to be strictly numerical – you could also do a top 10 list of tips, tricks, or ideas. You could just as easily title your post “The Best of X” or “X Top Picks.”
Just be sure to make your post visually appealing by incorporating images and using bullet points.
10. Case Studies
Ready for some more Pinterest board ideas? Here’s another:
Case studies are an effective way to show how your products or services have helped real people achieve their goals. And because they provide proof of your results, they can be a powerful tool for growing your Pinterest audience.
To create a case study, simply identify one of your customers or clients who had a great experience with your product or service. Then, write up a short (1-2 paragraph) description of their story and include before and after photos if possible.
You can also include quotes from your customer to add an extra layer of credibility. And be sure to include a call-to-action at the end of your case study so people know how to get in touch with you.
11. Behind-the-Scenes Posts
People love seeing behind the scenes of their favorite businesses. So if you have a business, consider sharing some behind-the-scenes content on Pinterest.
For example, you could give your followers a tour of your office, or you could share a post about how your products are made. You could also share a post about your team and what they do on a day-to-day basis.
People are interested in seeing the faces behind the business, so don’t be afraid to show yours!
You could even share a behind-the-scenes video of your business in action.
12. Product Posts
If you have a product to sell, then you should definitely be sharing product posts on Pinterest. People love discovering new products on Pinterest, so use it as an opportunity to promote your products.
When creating a product post, be sure to include beautiful product photos, as well as helpful information about your product. You should also include a call-to-action, such as “Buy Now” or “Learn More”, so people know where to go to buy your product.
For example, if you sell clothes, you could share a post with pictures of your latest collection. If you sell beauty products, you could share a post with your favorite products and how to use them.
And if you have an online course or eBook, you could share a post with information about what people will learn from your product.
13. Contest and Giveaway Posts
People love contests and giveaways, so if you’re running one, be sure to promote it on Pinterest. You can use Pinterest to drive traffic to your contest or giveaway page, and you can also use it to increase the reach of your contest or giveaway.
To promote your contest or giveaway on Pinterest, simply create a post with all the details of your contest or giveaway. Be sure to include an eye-catching image, as well as a call-to-action so people know how to enter.
You can also use Pinterest to run your own contests and giveaways. For example, you could ask your followers to submit their best tips for a chance to win a prize.
To make your contest and giveaway posts more effective, be sure to include all the necessary details, such as how to enter, what you’re giving away, and when the contest or giveaway will end. You should also include an eye-catching image to pique people’s interest.
14. User-Generated Content
User-generated content (UGC) is a great way to show off your happy customers and grow your Pinterest audience. UGC is any content that’s created by your users, such as product reviews, testimonials, or photos.
User-generated content is a great way to show potential customers that real people are using and loving your products. And what better place to share user-generated content than on Pinterest?
For example, if you have a fashion brand, you could share user-generated content of people wearing your clothes. If you have a food product, you could share user-generated photos of people cooking with your product.
You can also use UGC to run contests and giveaways, as mentioned above. For example, you could ask your followers to submit their best photos of your product for a chance to win a prize.
To find user-generated content, simply search for your brand or product on Pinterest and look for pins that include customer photos. You can also search for relevant hashtags, such as #loveyourbrand or #myproduct.
15. Seasonal Content
Seasonal content is a great way to keep your Pinterest boards fresh and relevant. People love seeing seasonal content because it’s timely and relevant to their interests.
And there’s no shortage of holidays and seasons throughout the year that you can take advantage of. Some ideas include:
- Valentine’s Day
- Mother’s Day
- Father’s Day
- Fourth of July
You can also create seasonal content around non-holiday themes, like the changing of the seasons (spring, summer, fall, winter) or back-to-school.
No matter what type of seasonal content you create, be sure to include plenty of images and make your post visually appealing. People are more likely to engage with content that is easy on the eyes.
16. Industry News
If you want to grow your Pinterest audience, then you need to share content that your target audience will find interesting and useful. And one of the best ways to do that is to share industry news.
If you want to position yourself as an industry expert, then you need to share industry news on your Pinterest page. This type of content will show your followers that you’re up-to-date on the latest industry trends.
To make your industry news more effective, be sure to include links to your sources. You should also share your own commentary to show your followers that you’re an expert on the topic.
Be sure to use descriptive keywords and write detailed descriptions. You can also include images and videos to break up the text and make your posts more interesting.
17. Customer Testimonials
Customer testimonials are a great way to show potential customers that your products or services are effective. And what better place to share customer testimonials than on Pinterest?
To make your customer testimonials more effective, be sure to use images and quotes. You could even create a Pinterest-friendly infographic with your customer testimonials.
18. Exclusive Offers
People love getting exclusive offers, so if you have a special deal or discount, be sure to share it on Pinterest. You could even create a Pinterest-exclusive offer, such as a discount code that can only be used when shopping on Pinterest.
To make your exclusive offers more effective, be sure to use descriptive keywords and write detailed descriptions. You can also include images and videos to break up the text and make your posts more interesting.
Infographics are a great way to share information in a visually appealing way. And what better place to share infographics than on Pinterest?
To make your infographics more effective, be sure to use descriptive keywords and write detailed descriptions. You can also include images and videos to break up the text and make your posts more interesting.
20. Interview Posts
Interviewing someone is a great way to add fresh content to your site, and it’s also a great way to grow your Pinterest audience. When you interview someone, you have the opportunity to reach out to their fans and followers and introduce them to your brand.
To conduct an interview, simply reach out to someone who you think would be interesting to your audience and ask if they’re available for a short interview. Once you’ve scheduled the interview, prepare some questions ahead of time and then conduct the interview either in person or over the phone.
Once the interview is complete, transcribe it or write up a summary of the key points. Then, create a blog post or article with the interview and share it on Pinterest.
21. Video Posts
Video content is extremely popular, so it’s no surprise that video posts are a great way to grow your Pinterest audience. In fact, video pins are 60% more likely to be repinned than other types of pins.
So if you have any video content, be sure to share it on Pinterest! You could share a video tutorial, a behind-the-scenes video, or even just a fun video that’s related to your business.
People love watching videos, so this is a great opportunity to engage with your audience and get them interested in your business.
To make your video post even more effective, be sure to include a compelling headline and a descriptive caption. You should also consider creating a custom thumbnail for your video so it stands out in the feed.
22. Collaboration Posts
If you’ve collaborated with another brand or influencer, be sure to promote it on Pinterest. Collaboration posts are a great way to reach a new audience and grow your following.
When creating a collaboration post, be sure to include information about the other brand or influencer, as well as what you’re collaborating on. You should also include images of the products or services you’re collaborating on.
For example, if you’ve collaborated with another fashion brand, you could share a post with pictures of the clothes you designed together. If you’ve collaborated with an influencer, you could share a post with pictures of the two of you working together.
You can also use collaboration posts to promote your own products or services. For example, if you have an online course, you could collaborate with an influencer in your industry and share a post about the course.
23. Q&A Posts
Q&A posts are a great way to engage with your audience and grow your following. Q&A posts are simply posts where you answer questions from your followers.
To find questions to answer, simply search for relevant hashtags on Pinterest, such as #QandA or #askmeanything. You can also search for questions that have been asked about your brand or product.
When answering questions, be sure to be helpful and informative. You should also take the opportunity to promote your products or services.
For example, if you’re a fashion brand, you could answer questions about what to wear for different occasions. If you sell beauty products, you could answer questions about how to use your products.
You can also use Q&A posts to run contests and giveaways. For example, you could ask your followers to submit their best questions for a chance to win a prize.
If you want to grow your Pinterest audience, there are plenty of posts that will help you achieve this goal. Use these 23 Pinterest board ideas to grow your follower list fast!
From interviews and video content to Q&A’s and collaboration pieces, these types of content can be engaging for your followers while also driving traffic back to your site.
If any of the 23 types of social media posts we’ve covered sound interesting to you, give them a try and see how your audience responds!
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P.S. If you want to make your life SO MUCH EASIER with Pinterest, sign up for Tailwind’s Free Forever plan which will cover everything from pin design, best times to post, hashtags, and automating your posting on Pinterest, Instagram, and Facebook. It’s my favorite!
If you use Pinterest, this tool is the best way to manage your pins. Save time and effort so you can spend it creating great content and engaging with followers.
This blog post was written with my AI writing assistant, Jasper.
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