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The Ultimate Guide to Free Email Marketing Automation Tools

In this article, you will discover 8 of the best email marketing automation software options for small business owners and entrepreneurs. If you want to skip all the reading, here are my personal favorites:

How do you choose the best email automation software for your small business?

Email marketing automation is a great tool for helping entrepreneurs and small businesses connect with customers, retain them over time, and ultimately turn them into lifelong advocates. It can be an integral part of any marketing strategy, no matter how advanced it is.

However, choosing the right email automation software can be a daunting task if you don’t know what to look for. The market is full of different products and each one claims to be the best email automation software.

With all those choices, how do you decide which solution is right for your business?

While this list is far from exhaustive (there are literally hundreds of options), I will introduce you to some of the most popular email automation software solutions and accompany them with a real comparison based on your needs.

Let’s get started!

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ActiveCampaign: 500+ Pre-Built Automations

Active Campaign Summary

You probably already know that email marketing is the most effective way to generate leads and grow your business.

But if you’re like me, you don’t have time to painstakingly create individual email campaigns for every new lead. Active Campaign is an automation tool that makes it easy to create and send timely messages to prospects and customers.

If you’re looking to automate your marketing and communications, Active Campaign has over 500 pre-built automation templates to make it easy for you.

Whether you’re looking to send welcome messages, appointment reminders, or birthday notifications, Active Campaign makes it easy for you to create and run connected campaigns across all channels.

With their intuitive drag-and-drop builder, you can easily create your own automations.

This powerful tool is the future of email marketing – and it starts at just $9/month.

Highest Rated Features:

AI and Automation Technology

Automate processes like abandoned cart follow ups or ask consumers to leave reviews after they make a purchase using Active Campaign.

Automated workflows that can be created in minutes

Active Campaign’s drag-and-drop builder makes automation easier. Use ActiveCampaign’s predictive responses feature to automatically provide feedback to your clients at the appropriate time using customized emails. Send tailored emails based on what pages your customers view by utilizing ActiveCampaign’s audience targeting functionality.

Analytics & Reporting

Only a few of your subscribers are truly engaged, and this is the most important thing you can do to increase engagement. With in-depth analytics that show you who your most interested subscribers are and what they need to know, as well as extensive reporting, you’ll be able to identify which content or topic appeals to them the most.

ActiveCampaign’s Pre-Built Automations

• Use welcome messages to convert new subscribers into active contacts.
• Use email drip campaigns to increase engagement and get the most out of each email you send.
• ActiveCampaign’s automated double opt-in method allows you to grow your subscriber list by re-engaging inactive people on your mailing list.
• With cart recovery emails, follow up with customers who haven’t made a purchase or abandoned their cart.
• Send targeted scheduled messages or one-time broadcasts to your consumers and contacts based on their preferences, location, and other criteria.

Drop-and-Drag Email Builder with 125+ Templates

Their simple drag and drop builder can help you create stunning email campaigns in minutes. It also includes over 125 pre-built templates and a stock photography library, allowing you to craft the perfect email campaign in no time.

Preferred Email Marketing Provider:

With over 1,000 positive ratings from real customers, ActiveCampaign is a Top Performer in the email marketing platform on Capterra.

Conclusion

All users of Active Campaign have access to 500+ pre-built automations that include email marketing, marketing automation, and CRM for sophisticated segmentation and personalization across social media, email, messaging, chat, and text.

Automation is the future of marketing, and ActiveCampaign makes it simple for you to get started. Pre-built templates that do all the work for you and free customer service including live chat, phone support, a self-help knowledge base and complementary data migration allow you to spend more time working on your business instead of in it.

The possibilities are endless. You have the power with ActiveCampaign to create automated campaigns that can be personalized across social, email, messaging, chat, and text for just $9 per month!

Free Trial

New users can try out 14 days of free usage with ActiveCampaign for themselves. Their pricing plans start at $9/month, and they have a two-year price lock guarantee to keep your expenses predictable as your business expands.

The best email automation platform on the market! ActiveCampaign is simple to use and robust enough for marketers of all skill levels.

Click the link below to claim your free 14-day trial today.

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Moosend: A Powerhouse for Small Businesses

Moosend Summary

The email marketing business is competitive. It might be tough to discover the best solution for your company’s requirements in the sea of various services available.

Moosend is ready to help. Whether you have a small business with fewer than 1,000 subscribers or a large organization with more than 50,000 customers on your mailing list, Moosend has a budget-friendly plan for you.

Moosend specializes in responsive newsletters, which are designed to work across any device used by your consumers. You may develop your audience and keep them engaged using a number of automated campaigns by sending personalized communications.

Moosend’s real-time analytics will allow you to see which content is most popular among your consumers, allowing you to continuously improve the effectiveness of each email campaign.

Do you need a template? That’s no problem either. With over 40 templates to select from, there’s sure to be one that fits your business’ needs.

Moosend will handle all of the marketing automation, allowing you to focus on developing client relationships and boosting your business at lightning speed.

Highest Rated Features:

Email and Mobile Preview

Want to know what your email will look like on different devices like iPhone, Android, PC and Mac? Moosend lets you check your emails before sending them out. This allows for quick previewing of any mistakes or issues that may need to be fixed prior to delivery.

High-Volume Sending

Moosend can send thousands of messages per second with the most affordable plan! With over 40 native integrations, you can connect your website to Moosend and use their API key to trigger a message sending through the service.

Building and Personalizing Emails

Build emails with easy drag-and-drop tools that allow for quick customization of every aspect from text to images. With over 40 templates available in different industry styles like technology, finance and retail, the design possibilities are endless.

Sending Outbound Emails

Moosend lets you send outbound emails to your customers who have not opened any of your previous messages or opted into receiving email from you. This is beneficial for re-engaging with lost leads that may be interested in what you have to offer!

Conclusion

Moosend may be the email automation solution you’ve been searching for if you’re looking for one that will develop with your business. Try it out completely free right now.

Moosend is an email marketing service with over 40 different responsive email designs to select from, making it the ideal solution for small businesses of all sizes. It’s simple enough even for newcomers thanks to drag-and-drop design tools and pricing that can be tailored to suit your needs!

If you haven’t tried Moosend yet or want to learn more about how they can help your business grow – get started with their free 30 day trial (no credit card required) today.

Free Trial

You’re probably here because you want a powerful, yet affordable email marketing platform that can grow with your business.

Moosend’s free 30-day trial is the perfect opportunity for you – get it without any credit card information needed.

You have nothing to lose and everything to gain by giving Moosend a try today.

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Pabbly: 300+ Marketing Integrations

Pabbly Summary

Email marketing is one of the most effective digital marketing techniques available. It’s critical to have a solution that allows you to send large numbers of emails via any external SMTP service or through the built-in SMTP. This tool will let you manage all of your subscribers’ lists, as well as give you a drag-and-drop email builder and enable you to create numerous automations for sending emails.

Pabbly Email Marketing is a fantastic tool for keeping track of all of your email marketing activities. Simply set up an account, connect with SMTP, and you’re ready to go. Pabbly has over 300+ marketing connections that you may utilize to improve your email campaign.

Highest Rated Features:

Auto-Responders

You may automatically send out automatic responses to your email subscribers. For example, you might immediately provide a welcome message whenever someone signs up and then another one at regular intervals thereafter with suggestions on how to use your product or service.

Click-through Tracking

Track each click made by the user in your email so you can see which link was clicked.

Drip Campaigns

Create drip campaigns to send sequential messages over time, depending on the user’s actions on your site or any event that occurred in their lives, such as getting married or having a kid. You could also include up-to-date coupons and present offers throughout the campaign.

Mailing List Management

Pabbly Email Marketing includes a robust list management application, allowing you to have complete control over your subscribers’ profiles and actions on your website. You may also use tags to separate contacts by their location or any other criteria that you wish to utilize for email targeting. You can import CSV files with your contacts from a variety of CRMs and other sources.

Sign Up Forms

Pabbly offers sign-up forms for Eventbrite and MailChimp that may be easily embedded on your website to allow visitors to join events and newsletters.

Conclusion

Pabbly is a comprehensive email automation solution that can assist you in handling all of your marketing needs. Pabbly has it all, whether it’s drip campaigns, auto-responders, or mailing list management tools.

The best thing is that you may connect your SMTP account to send bulk emails and take advantage of hundreds of marketing integrations, which will help you improve your email campaigns even more.

Free Account

Pabbly provides a free tier subscription to test out the service before purchasing it. If you decide to buy one, they provide an annual 20% off discount on all plans.

Pabbly has you covered, and it’s all included in one low price. If this sounds like the tool you need to take your company to the next level, sign up for your free account today.

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Gist: Making Emails Your Own

Gist Summary

Imagine if you could create personalized emails for each of your clients’ interests, preferences, and behaviors?

You can create targeted workflows to change the appearance and feel of emails to match your brand’s style guide; personalize the look and feel of emails to fit your business’s branding; include calls-to-action with images, videos, and social media widgets for increased clickthrough rates; modify colors to match whichever branding you’re using at your firm; send emails with unlimited variables to make it easy for you to create targeted campaigns; and use multiple templates for a campaign to handle all of your clients in one go.

With their drag and drop editor, you can set up automated processes for email in no time. You may quickly and simply create actions that will take prospects even deeper down your funnel by utilizing pre-defined stages such as adding new people to a list or downloading information with the click of a button.

Gist has everything you need to grow your business, whether it’s generating leads, speeding sales, engaging customers, or automating customer service. With Gist’s CRM and email marketing platform at your fingertips, use all of the essential features! You can produce more quality leads by employing their automation tools like email drip campaigns. Gist lets marketers like you to get started right now!

Highest Rated Features

Visual Workflow Builder

Create automated marketing processes that no one has time for. Gist lets you build automatic workflows to guide your contacts through the buyer’s journey, from initial contact all the way to becoming a customer. Even non-technical people appreciate their point-and-click setup.

Automated Tasks

Gist makes it simple to manage and automate your contacts and activities. You may also set emails to be sent at a later date or time, ensuring you never send an email too soon or forget to follow up with someone important.

Set triggers, conditions and actions

Gist’s workflow builder may be used to construct complicated workflows that can be activated by any number of conditions for your campaigns! Use basic IF logic or more complex AND logic, among other options. You also have the option of adding multiple criteria to a single workflow.

Plug-and-play campaigns

Gist’s drip email marketing services are just one of the many features it offers. It’s simple to make your own or take ideas from other contributors’ workflows in their huge library for inspiration or best practices. Or, if you like, you may simply use variables that will automatically customize your workflows.

Endless customization

Gist’s robust automation platform enables you to take advantage of a wide range of tools and functionality. The possibilities are endless with Gist’s versatile automation system, from branding and design to workflow logic. Make it your own! You may easily alter the colors and fonts of emails to match your existing style guide or brand identity standards using their API.

Conclusion

Gist is a comprehensive communications program that provides you with an easy-to-use, drag-and-drop design for sending personalized emails. Make it your own with Gist.

You can also utilize Gist to automatically send drip campaigns that will engage, onboard, and retain top clients using email automation!

Gist is the perfect platform for businesses of all sizes. You can use Gist to easily send out personalized emails, automate your email marketing campaigns, and connect to your CRM.

Free Account

Gist offers a free forever account that provides you with the essentials you need to get started.

With Gist’s free account, you can get started in minutes!

Sign up for your free account today.

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Get Response: 500+ Pre-Built Templates

Get Response Summary

Regardless of how long you’ve been in business or if you’re just getting started, marketing is the key to your success.

Using an email automation solution to enhance your marketing strategy is one way to increase your results. With Get Response, you can generate dynamic and engaging emails that will increase conversions and strengthen relationships with your customers.

GetResponse is an all-in-one marketing solution for small businesses. You can produce unique email templates without having any design expertise using the simple Drag & Drop Builder. You also have access to over 500 free professionally designed template designs for every industry and type of business.

In addition, Get Response is GDPR compliant. It includes fields for your email subscribers to provide their contact information, ensuring that you remain GDPR compliant. GetResponse also promotes their emails are delivered with a 99% delivery success rate!

Get Response allows you to scale as large as your customers’ needs, starting at just $10 per month! It’s ideal for small businesses wanting a cost-effective solution or huge enterprises requiring a full-scale marketing automation software. Get Response is for everyone, whether you’re a little or big business.

Highest Rated Features:

Workflow Capability

GetResponse allows you to customize your workflow capabilities. Users can be assigned rules that determine who and when they must complete a stage in the process. These steps are then distributed via email alerts, allowing users to understand precisely what is expected of them.

Lead Scoring

You may now use Get Response to evaluate your leads. Create automated nurturing emails based on events, internet interactions, and lead scores. You may also give different weights to each factor in order to prioritize which prospects should be contacted first.

Free Templates

With Get Response’s Drag & Drop Builder, you can create professional-looking email templates. You get access to over 500 free professionally designed template designs for every kind of business or industry, including those for nonprofits!

GDPR Compliant & 99% Deliverability Rate!

It’s compatible with the GDPR. It has fields for your email subscribers to provide their contact information, ensuring that you stay in line with the regulations. You can also be sure that your emails are delivered successfully with a delivery rate of 99 percent.

Performance and Reliability

Users can complete tasks more quickly because they don’t have to wait for the software to respond, thanks to the Get Response software’s consistent availability (uptime).

Conclusion

Get Response is an all-in-one marketing tool with everything you need for your email automation.

It’s ideal whether your business is big or small. Every aspect of your marketing is in one place and can be managed from anywhere with an internet connection. The best thing about it is that it’s totally free for small businesses. With Get Response, you can do everything from growing your business to optimizing your marketing efforts with ease and simplicity!

Get Response is ideal for small enterprises seeking for a low-cost alternative or large businesses wanting to utilize a complete marketing automation system. Get Response has you covered, no matter how big or little your business is!

Get Response is a web-based email marketing automation software that’s simple and inexpensive. It has everything from automated email responses to lead scoring, all at an affordable price! Get Response also comes with over 500 professionally created design templates in a variety of industries and company types. Plus, it’s GDPR compliant, so you can keep your customers’ information safe while also adhering to the regulation.

These customized marketing tools can help you expand your customer base without breaking the bank, no matter what sort of business you have or whether you run it online or in a physical location!

Free Account

Get Response has a free plan for small businesses. It’s designed to help you get started with email marketing, regardless of your experience level.

Sign up for GetResponse’s free plan to experience the software’s ability to streamline your marketing efforts.

Omnisend: Powerful Email Automation for Ecommerce

Omnisend Summary

It’s vital for ecommerce merchants to be on the lookout for methods to boost their conversion rate at all times. Too many businesses concentrate on traffic rather than conversions, which ends in time and money being wasted.

Implementing Omnisend into your marketing campaign is one approach to improve your conversion rates. This email automation software, which has a drag-and-drop builder that requires no coding knowledge, can be set up in minutes by anyone who knows how to use Microsoft Word.

The Omnisend product picker allows you to add products from your store in a matter of seconds, making it ideal for shops with a large stock. With 24/7 support and an average response time of under 5 minutes, this email marketing solution is ideal for businesses that need help managing their campaigns.

Omnisend is a software that allows you to send and track emails from your site. It’s a breeze to use, so get started right away. If you’re looking for ways to boost the conversion rates on your ecommerce website, look no further.

Highest Rated Features

2-Way Messaging

Omnisend allows two-way communication, so you may send messages to your consumers and wait for a response. This is ideal for businesses that want to establish a connection with their email list rather than merely sending emails out.

Customers care about the brand’s opinions, and it’s more important than ever for businesses to understand their customers. This feature also allows users to follow conversations between the company and potential leads or existing consumers, making it simpler to develop tailored marketing campaigns based on client comments.

Automated Messaging

To help you stay in touch with your consumers, Omnisend provides automated messaging tools that may be used to enhance traffic and conversion rates.

This function lets you automate emails based on a customer’s activity or purchasing history, ensuring that the appropriate message is delivered at the optimum moment for maximum conversions.

Sending automated messages at the right moment also allows you to reduce bounce rates and boost open rates, which may be incorporated into your email marketing plan.

AB Testing

AB testing is a type of split testing that allows marketers to test multiple versions of their emails on different segments in order to determine what performs best with their target audience.

A highly effective marketing approach like this allows you to send tailored communications that are more likely to result in conversions and purchases, which will be reflected in your bottom line.

Analytics/ROI Tracking

If you want to improve the ROI on your email campaigns, Omnisend provides analytics features that allow users to track various indicators so you may see how your email marketing efforts are impacting the bottom line.

The ability to track performance and ROI for different campaigns or customer segments is another benefit of multi-account attribution. This makes it easier to keep track of several metrics, such as conversions and ROI for particular campaigns or consumer groups. This allows you to make immediate changes in order to enhance overall profits.

Auto-Responders

Look no farther than Omnisend’s auto-responder feature if you need assistance boosting engagement with your email marketing campaigns.

This tool allows you to create autoresponders that send targeted messages based on a customer’s activity or important criteria for the company’s success.

An autoresponder is one of the most beneficial tools in email marketing. For example, if someone fills out a specific form or joins your email list, you may send an automated response that is tailored to their interests.

Conclusion

Omnisend is a professional email marketing software that allows users to deliver customized messages at scale, improve their e-commerce company’s ROI, and increase direct consumer interactions.

Omnisend supports all ecommerce platforms, including Shopify, Bigcommerce, Magento, WooCommerce, and a slew of others.

Free Account

Omnisend offers a free account, you’ll be able to send and track emails from your site, as well as take advantage of a host of other powerful features.

Sign up for your free account today and see the results for yourself!

AWeber: 20 Years of Proven Success

AWeber Summary

AWeber is one of the oldest and most successful email marketing software firms in the world. With more than 20 years of expertise, AWeber has assisted over 1 million customers across the globe with email marketing campaigns.

AWeber has a robust set of tools for building landing pages, keeping touch lists, sending wonderful emails, delivering push notifications to instantly notify customers, and other functions that assist small businesses in marketing themselves online. AWeber can assist you build your list and increase revenue, whether you’re just getting started or have been running your business for years.

AWeber is a market leader in small business email marketing software. AWeber gives you the ability to quickly populate and manage contacts, send effective emails, send immediate push alerts, and analyze outcomes without requiring technical knowledge. AWeber connects with over 1000 integration partners, allowing you to link your email service, CRM software, shopping cart platform, and a variety of other business applications. AWeber is one of the most trusted companies in its field!

Highest Rated Features

Activity Dashboard

AWeber’s Activity Dashboard is simple to use and provides a clear picture of your campaigns, lists, contacts, and statistics. Using the AWeber Activity Dashboard, it’s easy to keep track of all elements of your email marketing!

Campaign Analytics

AWeber’s campaign analytics allow you to track how many people opened or clicked on each link in each of your emails. You may also see how many subscribers unsubscribe from a list, as well as the IP addresses where users opened or clicked links. This information is critical in determining which material resonates best with your target audience, allowing you to know precisely what to send out the next time!

Customizable Templates

AWeber has a variety of pre-made templates to choose from. For more customized emails, you can also add your own photos, videos, and logos! If you love Canva, you’ll love AWeber’s option to design your templates directly with Canva integration.

Engagement Tracking

AWeber allows you to track a wide range of engagement metrics for each and every one of your campaigns. This information will assist you in producing the most effective content for your target audience, allowing you to know precisely what material to send them the next time!

Multi-Channel Marketing

I’m sure you can relate to this… You have a list of customers and prospects on your website, but you don’t know which ones are the most likely to buy. With AWeber’s multi-channel marketing feature, you may create, target, and track messages across all of your different traffic sources. This is an immensely powerful tool that will allow you to track and target your customers effectively!

Conclusion:

AWeber is a market leader in email marketing software, with over 20 years of expertise and over 1 million customers.

With AWeber you have access to a robust set of features that let you develop landing pages, manage contact lists, deliver fantastic emails, send push notifications for immediate customer feedback, and analyze outcomes. Whether you’re just getting started or have been running your company for years, AWeber can assist you in growing your list and increasing sales!

AWeber is the email automation solution that helps small businesses and entrepreneurs succeed in today’s digital world. With AWeber, you may quickly analyze engagement statistics for each campaign to see what content connects most with your audience.

If you’re searching for an all-inclusive online marketing solution to help your business grow, AWeber is a fantastic option!

Free Account

AWeber gives you a free account to test the software and see if it’s a good fit for your company!

You can use AWeber Pro, or sign up for their basic plan and create up to 500 contacts. This is an excellent approach to get a taste of everything AWeber has to offer without having to spend anything at the beginning!

If you are interested in trying AWeber for free, then click the button below to set up your free account.

Crowd Power: Automation for B2B S aaS Companies

CrowdPower Summary

CrowdPower is an innovative email automation solution for B2B SaaS companies looking to maximize ROI. CrowdPower specializes in B2B SaaS businesses that need assistance converting consumers and onboarding new clients. With automated emails, you can create behavior-based segmentation for onboarding, feature announcements, and usage warnings to execute automated email marketing campaigns.

CrowdPower recognized a problem to solve — the difficulty of performing time-consuming chores such as sending out product updates or weekly newsletters. The objective is to free up precious time so you may concentrate on what matters most: your clients!

The behavior-based email platform developed by CrowdPower is simple to use and manage. It may assist ensure that clients are getting the appropriate message at the proper time, based on their behaviors (or inactivity). With a simple marketing automation platform, you may quickly generate individualized emails for each subscriber.

Highest Rated Features

Unlimited Automations

With limitless automations, you’ll have complete control over your message. This means you may send an email to your customer whenever it is convenient for them, such as following a purchase or finishing their onboarding procedure.

Send Unlimited Emails from Your Own SMTP Server

Don’t be concerned about wasting money on third-party services that charge per email delivered. Take advantage of CrowdPower’s own SMTP servers to perform the tasks you need, when you need it.

Free User Analytics & Event Tracking

CrowdPower will let you analyze your users’ activities using user analytics and event tracking. You’ll be able to see useful information about each of your subscribers, including where they came from, their email engagement rates, the revenue generated by them in your product, and more.

Personalize Any Block of Copy with Variables

Make your emails stand out by customizing any block of text in CrowdPower’s email platform with variables. If you want to inform people about the most recent changes to your pricing plans or special offers available for new signups, for example, it’s really simple!

Segment Your Customers with Advanced Rule Groups

CrowdPower has sophisticated rule sets that allow you to categorize your consumers based on their online activity, account revenue, if they’re active in the previous 30 days or not, and so on. You may then build rules based on these particular categories to deliver the appropriate email at the right moment.

Conclusion

CrowdPower is an email automation solution for B2B SaaS companies looking to leverage automation and increase ROI. You can schedule and send emails whenever it’s most convenient for your customer. Crowd Power is great because you have full control over the automation platform, can use custom-branded email templates, personalize any block of copy with variables to make your emails stand out, track user behavior through advanced rule groups to segment customers by their actions on your website or revenue they’ve generated, and more.

Free 14 Day Trial

CrowdPower has a 14 day free trial so you can see how they are able to help your company. This is an excellent way to determine if CrowdPower is the best fit for your company’s marketing automation needs.

If you want to try CrowdPower out, click the button below to start your free trial.

Conclusion

I hope that you find this information useful. I understand how stressful it is to pick a business email automation solution, especially when there are so many options! That’s why I’ve done the legwork and put up a list of eight solutions accessible on the market today – free accounts and trials are included!

The wonderful news is that each of the options listed above comes with either a free trial or a free membership plan, allowing you to check it out before purchasing! Sometimes it’s easier to decide when you can touch and see something for yourself.

Check out one or more of the choices above to see whether it’s a good fit for your company. I’m confident you’ll find an email automation solution that works well for your growing business and your unique needs.

Happy emailing!

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This blog post was written with my AI writing assistant, Jasper.

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