Activecampaign Product Review Ericanall

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ActiveCampaign Review Introduction

Today I am going to be reviewing a powerful email marketing system called ActiveCampaign. This review is based on my own experience personally using ActiveCampaign as a paying customer.

This will be just one of many reviews I am going to do for email automation systems. I have tried out a few different ones and ActiveCampaign is the one that I have stuck with because it suits my needs best. However, just because this system happens to be the one that worked best for me, it doesn’t necessarily mean that it will be the best email marketing system for you.

One of the great things about ActiveCampaign is that they offer a free trial so you can try it out before you buy it. I would definitely recommend taking advantage of this before making a decision.

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If you are not familiar with email marketing or automated email systems, then I suggest you first read my article on “Best Choice Buyer’s Guide: Email Automation Software” to get some background information on the topic.

Email Marketing Systems allow you to automate your email communications with customers and potential customers. This can be done in several ways, but the most common use is to send out automated welcome emails, follow-up emails, and/or abandoned cart recovery emails.

For this review, I am going to focus on the features that are most important to small business owners. Some of the topics we’ll review include:

  • The ability to send automated emails
  • The ability to create email sequences
  • The ability to create custom forms
  • The ability to track the success of my email campaigns
  • The ability to integrate with other software programs
  • The ability to segment customer and lead lists
  • The ability to track my open rates and click rates
  • The ability to create landing pages

Along with several other available features.

Activecampaign Website Screenshot
Photo Source: ActiveCampaign Website

TL;DR: This article is a product review of ActiveCampaign. ActiveCampaign is a powerful email marketing system that I have been using for a while now. It suits my needs well, but it may not be the best system for everyone. It offers a free trial so you can try it out before you buy it.


Why Should You Trust This Review?

My goal is to provide you with an honest and unbiased review of ActiveCampaign. I have not been paid to write this review.

I know firsthand how overwhelming it can be trying to figure out which software systems best fit your business’s specific needs. There are hundreds (if not tens of thousands) of sites offering reviews of different software products. So, how do you know which ones to trust?

The first and most important thing you can do is to make sure the person writing the review has actually used the product they are reviewing. I am a paying customer of ActiveCampaign and have been using it for a while now. My experience with the product is based on my own personal use and not something I heard (or read) from someone else.

The second thing I’ve done is review some of the most trusted review software websites and compiled key pieces of information you will need to make an educated decision about the product. These include reviews from thousands of paying customers, ratings of functionality, pros and cons based on other small business owners’ feedback, and feature comparisons.

Lastly, I have reviewed ActiveCampaign’s documentation ranging from their knowledge base to blog posts and tutorials. This helped inform my review by providing a more detailed overview of some of the features I do not use frequently.

Rather than having to dig through all of this information yourself, I have summarized it for you in this one article.

Now that we’ve got that out of the way, let’s dive into my small business owner’s review of ActiveCampaign.

TL;DR: The person writing the review has used the product they are reviewing, and they have also looked at reviews from trusted sources. They have summarized the information for you so that you can make an educated decision about whether or not to purchase the product.


ActiveCampaign Overview

ActiveCampaign is a comprehensive email marketing system that provides everything you need to create, send, track and improve your email marketing campaigns.

Photo Source: ActiveCampaign YouTube Channel

ActiveCampaign is a full-featured email marketing system that offers a wide range of features, including:

  • Autoresponders
  • Message sequencing
  • Contact management
  • Email tracking
  • Web forms
  • And many more!

ActiveCampaign is a cloud-based marketing and sales automation software that can be used for starters to advanced marketers.

ActiveCampaign was founded by Jason Vandeboom in 2003 and currently employs more than 750 people. The software is used by more than 130,000 businesses and is available in 170 countries.

ActiveCampaign has 500+ pre-built automations and 75% of its customer base are small to mid-sized businesses. Their system can be used for B2B and B2C businesses.


What Is ActiveCampaign?

ActiveCampaign is a powerful email marketing and automation system that allows you to automate your email communications with customers and potential customers. It can be used in several ways, but the most common use is to send out automated welcome emails, follow-up emails, and/or abandoned cart recovery emails.

ActiveCampaign has expanded beyond email marketing and now offers a sales platform, customer service, social media, and SMS marketing functionality as well. This makes it an even more comprehensive system that can meet the needs of a wide range of businesses. It still offers the same great email marketing features but has added additional functionality that can help you grow your business.

Some of these additional services (depending on the plan you select) include a fully-featured built-in CRM system, Live Chat, Social Media Monitoring, and more.

For the purposes of this review, I will remain focused on ActiveCampaign’s functionality in regards to email marketing and automation for your business leads and customers.


How Does ActiveCampaign Work?

ActiveCampaign works by allowing you to create “campaigns” which are basically just a series of emails that will be sent out automatically based on certain conditions. You can create as many campaigns as you want, and you can also create multiple “triggers” for each campaign. A trigger is simply an event that will cause the campaign to start sending emails.

For example, you could create a campaign that sends a series of welcome emails to new customers. The first email would be sent when someone signs up for your mailing list, the second email would be sent 3 days later, and the third email would be sent 7 days after the first. You can also create a campaign that sends a series of follow-up emails to people who have already purchased from you. The first email would be sent 1 week after the purchase, the second email would be sent 2 weeks after the purchase, and the third email would be sent 4 weeks after the purchase.

Email Automation Screenshot Activecampaign Review
Photo Source: ActiveCampaign Official Screenshot

You can also create campaigns that are triggered by other events, such as someone visiting your website, clicking on a link in an email, or filling out a form.

ActiveCampaign also offers a powerful “automation” feature that allows you to perform complex tasks with just a few clicks. For example, you could automatically add new customers to a specific mailing list, add them to a waiting list, or send them a specific email based on their purchase history.

The possibilities are endless!


How Much Does ActiveCampaign Cost?

ActiveCampaign offers a variety of pricing plans, but the cheapest plan starts at $9/month. They also offer a free trial so you can try it out before you buy it.

Is it worth the price? That depends on your needs.

Activecampaign Pricing Plans Screenshot
Photo Source: ActiveCampaign Website

ActiveCampaign is a powerful system that can do a lot of things. If you need a system that can do everything, then yes, it is definitely worth the price. However, if you only need basic email marketing functionality then there are cheaper options available.


Pros and Cons of ActiveCampaign

Before I get into the specific features of ActiveCampaign, I want to share with you some of the pros and cons that I have experienced with this system. Keep in mind that these are based on my own experience and your results may vary.

Pros:

  • Very powerful email marketing system with a lot of features
  • Easy to use customizable interface
  • Great value for the price
  • Free trial available

Cons:

  • The price may be out of reach for some small businesses
  • The system can be a bit overwhelming for beginners
  • Some features are only available on higher-priced plans

I recommend ActiveCampaign for your business if:

  • You need a comprehensive email marketing system with a lot of features

If you are looking for a system that can do everything, then ActiveCampaign is definitely worth the price. It offers a wide range of features, including autoresponders, message sequencing, contact management, email tracking and web forms.

  • You want a system that is easy to use and customizable

ActiveCampaign’s interface is easy to use and highly customizable. This makes it a good choice for businesses that want to be able to personalize their marketing campaigns.

  • You are looking for a great value

ActiveCampaign offers a lot of features for the price. In fact, it is one of the most affordable systems I have come across. And they offer a free trial so you can try it before you buy it.

  • You are looking for a system that is available in many countries

ActiveCampaign is available in 170 countries, making it a good choice for businesses with international customers.

If you don’t fit into any of these categories, then I suggest you check out some of the other email marketing systems that I have reviewed.

I do not recommend ActiveCampaign for your business if:

  • The price is out of reach for your small business

ActiveCampaign’s cheapest plan starts at $9/month. If you are a small business with a limited budget, then you may want to consider a less expensive system.

  • You are looking for a system that is easy to use for beginners

ActiveCampaign can be a bit overwhelming for beginners. It offers a lot of features and can be difficult to figure out how to use them all. If you are just starting out, then I suggest you check out some of the other systems that I have reviewed.

  • You only need basic email marketing functionality

If you only need basic email marketing functionality, then there are cheaper options available. ActiveCampaign is a comprehensive system that offers a lot of features, which may be more than you need.


Customer Reviews and Ratings of ActiveCampaign

Activecampaign Review (2022) – Which Is The Best Choice? Activecampaign Review
Photo Source: ActiveCampaign Website

G2 Ratings and Customer Reviews of ActiveCampaign

ActiveCampaign is a marketing automation software that is highly rated by customers. It has a rating of 4.6 stars based on 9,140 reviews on G2.

Based on 9,140 G2 Reviews

It has some of the highest-rated features, such as automated email responses, sending outbound emails, and lead nurturing.

However, it is rated lower for landing pages and forms, and SEO/keyword analytics. User ratings are 8.5 for ease of use, 8.9 for quality of support, and 8.3 for ease of setup.

Activecampaign Review (2022) – Which Is The Best Choice? Activecampaign Review
Photo Source: ActiveCampaign Website

Most users have a positive review of the software, stating that it is easy to use and has many features. However, there are some negative reviews as well. One user says that it can be overwhelming because of the number of features it has. Overall, ActiveCampaign is a highly rated marketing automation software with many great features.

Trust Radius Ratings and Customer Reviews of ActiveCampaign

ActiveCampaign is a marketing automation software that was rated 4.5 out of 5 stars by 755 reviewers on Trust Radius.

It is a top-rated marketing automation software and has received awards for being the best value for the price, having the best feature set, and being the top-rated product in 2021.

Activecampaign Review (2022) – Which Is The Best Choice? Activecampaign Review
Photo Source: Trust Radius Website

Users have referred to it as “a great budget version of HubSpot” and praised its usability, performance, and scalability.

The likelihood to recommend and renew it is high, and it has high availability and support ratings. Its implementation is also considered to be good. The lowest satisfaction rating is for support.

Capterra Ratings and Customer Reviews of ActiveCampaign

ActiveCampaign has been reviewed by 1,530 customers on Capterra and has received 4.6/5 stars.

Activecampaign Review (2022) – Which Is The Best Choice? Activecampaign Review
Photo Source: Capterra Website

Customers have praised the platform for its ease of use and customer service. However, some customers have found the terminology confusing and have had issues with sending emails at the wrong time.

Overall, ActiveCampaign is a highly rated platform with plenty of features to help small businesses grow.

Customer Reviews and Ratings Summary

TL;DR: ActiveCampaign is a marketing automation software with a 4.6 star rating based on 9,140 reviews. It has many great features, such as automated email responses, sending outbound emails, and lead nurturing. It is rated lower for landing pages and forms, and SEO/keyword analytics. Most users have a positive review of the software, stating that it is easy to use and has many features. However, there are some negative reviews as well. One user says that it can be overwhelming because of the number of features it has. Overall, ActiveCampaign is a highly rated marketing automation software.


ActiveCampaign Email Marketing Features List

ActiveCampaign includes all of the following features:

Email Marketing Tool Suite From Activecampaign Review
Photo Source: ActiveCampaign Website
  • Contact management
  • Contact lists
  • Contact tagging
  • Email marketing
  • Web forms
  • Autoresponders
  • Message sequencing
  • Personalization
  • Email tracking
  • Prebuilt templates
  • Drop-and-drag email builder
  • AI and automation
  • CRM
  • SMS marketing
  • Campaigns
  • Reports

And a lot more!

As you can see, ActiveCampaign includes a ton of features. This is one of the reasons why it is such a powerful system.

Now let’s take a closer look at some of these features.


Lead Management

Lead Database

You need one central system of record for your marketing leads and contacts.

This includes capturing important demographic and company information about each prospect and customer.

ActiveCampaign’s lead database can keep track of all interactions between prospects and your company, including website visits, email clicks, scoring changes, and data updates/history.

Quality Management

ActiveCampaign offers several features to help ensure the quality of your leads. These features include data deduplication, cleansing, and appending your marketing database.

When it comes to data, quality is king. Bad data can lead to bad decisions, and that can mean lost sales and opportunities for your business.

Cleansing and appending your marketing database are essential first steps to achieving data quality. The goal is to have a single view of each prospect, with accurate, updated information about their interactions with your company. This allows you to better target your marketing efforts, as well as measure the effectiveness of your campaigns.

Duplication is one of the biggest problems with data quality. It can lead to confusion and inconsistency in your marketing database, as well as wasted marketing efforts. Cleansing your data removes duplicate records and ensures that each prospect is represented only once in your system.

Segmentation

Segmentation in email marketing means dividing your list of contacts into groups, or segments, based on specific criteria. This allows you to send more relevant messages to your contacts, increasing the chances that they will open and click through your emails.

ActiveCampaign’s segmentation functionality allows you to group your leads and contacts into specific categories based on their demographics and behaviors. You can then filter your leads and contacts based on these groups, making it easier to target your marketing efforts.

ActiveCampaign provides several ways to segment your leads and contacts. You can filter on demographic and company attributes, as well as behavioral filters and CRM information. This allows you to target your leads and contacts more accurately and improve the quality of your leads.

Lead Scoring

How do you know which leads are most likely to buy from you? Lead scoring is one way to determine this.

Lead scoring is the process of assigning points to leads based on their characteristics. This allows you to prioritize your leads and focus your marketing efforts on those that are most likely to result in sales.

Activecampaign Review (2022) – Which Is The Best Choice? Activecampaign Review
Photo Source: ActiveCampaign Website

ActiveCampaign offers a sophisticated lead scoring system to help you prioritize your leads. You can assign a weight to each criterion that you use to score leads, such as recency, frequency, or website visits.

ActiveCampaign will automatically score your leads based on these weights, and will also update the score whenever a new interaction occurs. This allows you to keep track of which leads are most active and engaged with your company.

Lead Nurturing

You’ve done the hard work of capturing a lead’s information, now what?

Lead nurturing is the process of continuing to engage with a lead until they are ready to buy. It involves providing relevant content and messages to leads over time, to move them down the sales funnel.

ActiveCampaign offers a fully featured lead nurturing system that allows you to track prospects’ interactions with your company and then send them relevant messages over time.

This system is based on a series of campaign steps, which you can create yourself or use one of ActiveCampaign’s predefined steps. You can also create tasks and reminders to follow up on leads and set real-time sales alerts.

Behavior Tracking

Wouldn’t it be nice to know how your leads interact with your emails? Did they open them, click through to your website, or even buy something from you?

ActiveCampaign’s behavior tracking allows you to track your leads’ interactions with your company and determine the effectiveness of your marketing campaigns.

You can track a wide range of behaviors, such as email opens, landing page visits, link clicks, and purchases. This information is then available in ActiveCampaign’s reporting system so that you can see which campaigns are working and which ones need improvement.

CRM Integration

If you’re looking for a more comprehensive way to manage your leads and customers, ActiveCampaign’s CRM integration may be the answer.

ActiveCampaign offers a built-in CRM system that allows you to sync lead, contact, account, and opportunity information with your CRM system. You can also use ActiveCampaign’s built-in CRM system to track and manage your leads, contacts, and opportunities.

Already have another CRM system you use? No problem! ActiveCampaign integrates with some of the most popular CRM systems, so you can easily sync your data with the CRM system you already use.


Automated Alerts and Tasks

You’re busy! You don’t have time to constantly monitor your leads and contacts to see if they’ve been contacted, what content they’ve seen, or if they’ve been scored.

ActiveCampaign offers several automated alerts and tasks to help you stay on top of your leads.

You can set up real-time sales alerts to notify you when a lead is active or has made a purchase, and you can also create task reminders to follow up with leads. You can even have ActiveCampaign automatically add leads to specific campaign steps based on their behavior.

Alerts can be sent to you over email, RSS, or a mobile device, and will notify you of changes in prospect behavior. Tasks can be automatically created based on prospect behavior and can be synced with your CRM system.

This allows you to focus on your work while ActiveCampaign takes care of the lead management for you.

TL;DR: ActiveCampaign helps you with lead management and nurturing. You can assign weights to criteria used to score leads, and ActiveCampaign will automatically score leads based on these weights. This allows you to keep track of which leads are most active and engaged with your company. ActiveCampaign also offers behavior tracking, which allows you to track a wide range of lead interactions, such as email opens and website visits. You can also use ActiveCampaign’s CRM integration to manage leads, contacts, and opportunities. Automated alerts and tasks can help you stay on top of your leads.


Marketing Automation

Email Marketing

ActiveCampaign offers several features that are beneficial to email marketing. These features include:

  • Built-in email templates
  • Social media integration
  • Subscriber list management
  • Sign up forms
  • Success rate reports
  • AB testing
  • Auto-responders

The platform enables users to optimize the process for organizations to develop and deploy multiple-channel marketing campaigns to target groups or individuals.

Activecampaign Types Of Email Campaigns Automation Screenshot
Photo Source: ActiveCampaign Website

Additionally, ActiveCampaign allows users to test different versions of their email campaigns to see which ones are most successful and to automate responses to certain types of inquiries. This allows organizations to better target their email campaigns and track their overall efficacy.

Lastly, the tool allows users to manage and track leads through a process that typically involves steps such as lead generation, customer inquiry, inquiry capture, lead filtering, lead grading, lead distribution, and lead qualification. Ultimately, this allows businesses to analyze the effectiveness of their various marketing activities.

Campaign Management

ActiveCampaign offers campaign management capabilities, including the ability to send email to contacts in bulk, create custom email templates, track subscriber engagement, and more.

Additionally, ActiveCampaign’s campaign management features are easy to use and can be easily customized to fit the needs of any organization.

Video Source: ActiveCampaign Website

Lead Management

ActiveCampaign offers a comprehensive lead management system that enables businesses to filter, grade, and distribute leads across their sales team.

The system allows businesses to track the effectiveness of their marketing campaigns by customer segment and measure the return on investment (ROI) of those campaigns.

Additionally, ActiveCampaign’s lead management system integrates with popular social media platforms, making it easy for businesses to capture leads from potential customers online.

Marketing ROI Analytics

ActiveCampaign offers detailed marketing ROI analytics which allows users to see how effective their marketing campaigns are.

Users can see which campaigns are driving the most conversions, and how much revenue each campaign is generating. This data can help users optimize their campaigns and improve their ROI.

TL;DR: ActiveCampaign is a marketing automation tool that enables businesses to target individuals or groups with multiple-channel marketing campaigns. It offers features such as built-in email templates, social media integration, subscriber list management, sign-up forms, success rate reports, AB testing, and auto-responders. Additionally, it has robust campaign management capabilities and a comprehensive lead management system. The platform also provides detailed marketing ROI analytics.


Email Marketing

Email Builder

An eye-catching, responsive email template is key to getting your email opened – and that’s where ActiveCampaign’s email builder comes in. With over 125+ responsive templates to choose from, you’re sure to find one that fits your brand.

You can also create custom email templates with the email builder, making it easy to create emails that match your branding. And best of all, you can create and test different versions of your email campaigns to see which ones are most successful.

ActiveCampaign provides users with a variety of email templates that are responsive and B2B/B2C friendly.

Additionally, users can create their emails with the drag and drop template designer, and the email builder automatically generates personalization tags for system fields and every custom field.

ActiveCampaign’s email builder is very easy to use and allows you to create responsive emails that look great on any device.

Personalization

These days just using a person’s name in the subject line isn’t enough – you need to go the extra mile and personalize your email content as well.

Luckily, ActiveCampaign makes it easy to personalize your emails with dynamic content. With just a few clicks, you can insert personalized data into your email content, making each email feel like it was specifically written for that individual.

You can easily personalize messages with dynamic tags that pull in data from custom fields, system fields, and even events or online activities. You can also create automated nurturing emails based on lead scores, making it easy to automatically send the most relevant content to your leads.

Activecampaign Personalization Dynamic Tags Screenshot
Photo Source: ActiveCampaign Website

One of the most important aspects of email marketing is personalization. When you personalize messages, you can create a more personalized experience for your subscribers. This helps to build trust and can encourage more people to interact with your content.

Dynamic content helps you stand out from the competition and increases your chances of getting your email opened.

Sending Outbound Emails

ActiveCampaign’s outbound email sending functionality is robust and includes many features that help ensure inbox delivery.

These features include opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

One particularly helpful feature is the ability to preview your email before you send it. This allows you to see how your email will look in different email clients, and to make sure all of your links are working properly.

You can also test your email’s spam score to make sure it will be delivered to the recipient’s inbox.

Email Deliverability

You spent all this time creating beautiful, personalized emails – but what’s the point if they never make it to your subscriber’s inbox?

ActiveCampaign offers great email deliverability features that help you ensure your emails are delivered to your subscribers’ inboxes.

Their bounce handling and unsubscribe processing features help keep your list clean and healthy, while their spam checking, link validation, and delivery monitoring help you avoid spam filters and deliver your emails safely to your subscribers.

Automated Responses

ActiveCampaign’s automated responses are easy to set up and can be triggered by a variety of events, such as when a lead is added to a list, when they open or click an email, or when they submit a form.

ActiveCampaign’s Automated Responses feature allows you to create and manage automated responses to your leads.

You can set up automated nurturing emails based on events, online activities, and lead scores.

Automated responses can also be used to send out pre-written replies to your leads or customers. This feature is especially useful for customer service and support.

Landing Pages and Forms

One of the best ways to grow your email list is to create customized landing pages and lead capture forms for specific marketing campaigns. With ActiveCampaign, you can easily do this.

ActiveCampaigns landing page builder is incredibly easy to use. You can quickly create a landing page by choosing from one of their professionally designed templates, or you can start with a blank page and build it from scratch.

You can also create forms to capture qualifying information from your customers and prospects. ActiveCampaign makes it easy to dynamically customize your email, form, and landing page content based on specific customer or prospect segments. You can test alternate versions of your email, landing page, and form content to see what works best.

Dynamic Content

Dynamic content means that you can change the content of your emails, web pages, and forms based on customer or prospect information.

With ActiveCampaign, you can:

  • Segment customers and prospects into groups based on specific criteria like demographics, interests, or past behavior
  • Create customized content for each group that’s relevant and interesting to them
  • Track the results of your dynamic content to see which versions are most effective

With ActiveCampaign, you can create customized content for each group of customers and prospects, delivering the right message to the right person at the right time. And because you can track the results of your dynamic content, you can see which versions are most effective and make sure your campaigns are as successful as possible.

A/B Testing

A/B testing is a great way to see what works best for your subscribers.

Perhaps you want to see which subject line results in the most opens, or which email format gets the most clicks. With ActiveCampaign, you can easily do this kind of testing.

ActiveCampaign’s A/B testing allows you to test different versions of your content to see what works best. You can test subject lines, email formats, call to action buttons, and more.

Activecampaign Review (2022) – Which Is The Best Choice? Activecampaign Review

ActiveCampaign offers powerful A/B testing capabilities that allow you to test different versions of your emails, landing pages, and forms to see which versions are driving the best response. This helps you maximize response rates and increase conversion.

ActiveCampaign makes it easy to create different versions of your content and see which one gets the best response. You can also use A/B testing to determine the best time to send your messages.

Mobile Optimization

With more and more people using their phones and mobile devices to access the internet, your marketing campaigns must be optimized for mobile devices.

ActiveCampaign supports mobile-optimized emails, online forms, and landing pages. This means that your campaigns will look great on any device, and you’ll be able to capture the information you need from prospects and customers no matter where they are.

Search Optimization

Good search engine optimization (SEO) is essential for getting your landing page found by potential customers online.

ActiveCampaign includes tools to help you diagnose and improve your page performance, so you can make sure your landing page is as visible as possible to potential customers. And with their integration with Google AdWords, you can track the performance of your keywords and links in major search engines, and adjust your campaigns accordingly.

TL;DR: ActiveCampaign is an email marketing software that offers a variety of features, including email templates, personalization, spam checking, and delivery monitoring. It also allows users to create automated responses to their leads.

ActiveCampaign has multiple features that support your ability to keep in touch with your customers and prospects. It offers powerful features like landing pages, forms, dynamic content, A/B testing, and mobile optimization. It also has great SEO features to help you get your landing page found online.


Templates

Premade Template Library

ActiveCampaign’s library of over 125+ design templates lets you customize your email with ease.

You can use templates for any part of your business: newsletters, events, holidays, customer service, and abandoned cart/re-engagement email templates. Templates range from text-based to rich text to full HTML design.

Activecampaign Review (2022) – Which Is The Best Choice? Activecampaign Review
Photo Source: ActiveCampaign Website

Some of ActiveCampaign’s library of email templates include:

  • Abandoned Cart
  • Events
  • Customer Service
  • Holidays
  • Newsletters
  • Reviews

Save yourself some time by using ActiveCampaign’s library of responsive email templates. With all the code, design, and QA built-in, you can send beautiful messages in just a few clicks.

Email Template Customization

If you’ve used Canva before, you’ll be right at home with ActiveCampaign’s email template customization tools.

They offer a wide range of templates to choose from, and you can easily customize them to match your brand. Customizations are easy to do with their drag-and-drop editor to change fonts, colors, and images. You can also create custom templates from scratch or use one of their many pre-made templates.

Email template customization isn’t just for the looks, either. You can also use it to create powerful marketing emails. Add merge fields to personalize your message or add conditional content blocks based on customer data.

Email Template Optimization

How do you know if your email template is performing well? ActiveCampaign offers several features to help you test and optimize your email templates.

You can track how well different versions of your template are performing, and then make changes to see if you can improve the response rate.

t’s important to test your email templates before sending them out to your list. ActiveCampaign makes this easy with their A/B testing tool (which I’ll get into more later). This tool allows you to send out two different versions of your email to a portion of your list, and then see which one performs better.

You can also track how many people open and click through your email templates. This information can help you decide which template is most effective for your list, and whether you need to make any changes.

Activecampaign Email Template Example Screenshot
Photo Source: ActiveCampaign Website

Text and Themes for Templates

Templates are a great place to start, but what if you already have beautiful branding or a style you want to stick with?

ActiveCampaign has you covered there as well. Edit your text and themes to make your emails look exactly the way you want them to.

Stock Images Library

We are visual creatures, and when it comes to email marketing, using images can be extremely effective in grabbing a user’s attention.

ActiveCampaign offers a library of stock images that you can use in your emails. You can search for specific images, or browse the categories offered.

Once you find an image you like, you can add it to your email template with just a few clicks.

Plus, the stock images are free to use, so you can keep your marketing budget in check.

Email Proofing

How embarrassing! You just hit ‘send’ on that important email and realize there’s a glaring typo in the subject line.

Or maybe you designed a beautiful email, only to find out that it looks terrible when viewed on a phone.

Email proofing can help you avoid these types of embarrassments (and save you from potential humiliation).

ActiveCampaign offers email proofing capabilities that allow you to preview your emails before they’re sent. This is a great way to make sure your emails look their best, no matter what device they’re being viewed on.

You can also use email proofing to test different versions of your email templates to see which ones perform the best.

Mobile Responsive Templates

Nothing is worse than opening an email on your phone and not being able to read it because the formatting is off.

That’s why ActiveCampaign offers mobile-responsive templates that will automatically adjust to fit your screen. Their mobile-responsive email templates are designed to display correctly on any device.

You can create a new template, or use one of their existing templates. All templates are fully customizable, so you can add your own text and images.

Plus, you can track the performance of different versions of your templates to see which ones are getting the best results

TL;DR: ActiveCampaign is a great email marketing tool with a lot of features to help you create beautiful, effective emails. You can customize their premade templates to look exactly the way you want them to, and track how well they’re performing. Plus, their mobile-responsive templates will automatically adjust to fit any device. They also offer email proofing so you can preview your emails before they’re sent.


Reporting & Analytics

Dashboards

A software system wouldn’t feel complete without pretty charts and graphs, would it?

Thankfully, ActiveCampaign offers an extensive array of reporting and analytics tools. You can see how your campaigns are performing, track email opens and click-through rates, and see how your subscribers are interacting with your content.

You can also get detailed reports on each individual campaign, including the number of subscribers who opened and clicked through your email.

This information can help you make decisions about what content is most effective, and how to improve your campaigns in the future.

Activecampaign Dashboard View Reporting Review
Photo Source: ActiveCampaign Website

ActiveCampaign provides an easy-to-read, graphical presentation of an organization’s Key Performance Indicators (KPIs) in the form of dashboards.

The dashboards present real-time information on the current status and historical trends of your email campaigns and lead/customer interactions. This allows for instantaneous and informed decisions to be made at a glance.

Reporting

ActiveCampaign provides access to pre-built and custom reports. These reports measure leads by source/campaign/month, email performance, landing page performance, and web and social activity.

ActiveCampaign provides an extensive reporting and analytics suite that enables users to measure a variety of data points related to their email marketing efforts.

This data can include information on leads generated, pipeline, revenue, and ROI.

The reporting suite also includes pre-built and custom dashboards that present key performance indicators in a graphical format. This allows users to make informed decisions at a glance about their email marketing campaigns.

Analytics

ActiveCampaign includes robust reporting and analytics features that allow you to measure all aspects of your email marketing efforts.

You can view pre-built and custom reports, dashboards, and analytics to measure leads by source, email performance, landing page performance, and web and social activity. Additionally, you can track which pages prospects and customers visit, how often they come back, and the history in the database for lead scoring and sales intelligence.

You can also use anonymous company look-up to identify anonymous visitors and send alerts to sales reps of which of their prospects and customers are visiting your website. Finally, you can analyze how leads flow through the funnel by measuring stage-to-stage conversion rates and velocity.

This allows you to allocate pipeline and revenue credit among all the marketing activities that have successfully touched an opportunity. As a result, you can make more informed decisions about where to allocate your marketing budget to see the greatest return on investment.

SEO and Keyword Tracking

ActiveCampaign includes reporting and analytics features that allow you to track SEO and keyword data. You can view reports on your website’s traffic, measure leads by source and campaign, and track how leads flow through the funnel.

TL;DR: ActiveCampaign provides extensive reporting and analytics features that allow you to measure all aspects of your email marketing efforts. This data can include information on leads generated, pipeline, revenue, and ROI. Additionally, you can view pre-built and custom dashboards that present key performance indicators in a graphical format. This allows users to make informed decisions at a glance about their email marketing campaigns.


AI and Automation

ActiveCampaign has spent the last several years building out what they call Customer Experience Automation (CX Automation) which is a process of automating the interactions between a company and their customers.

While some of this functionality is found within the email and marketing platform side of ActiveCampaign’s system, it’s just a piece of the larger puzzle.

ActiveCampaign has been aggressive in their expansion into other channels like chat, social media, and support.

Their goal is to eventually provide an “automated customer experience” where nearly all interactions with a company have the opportunity to be automated and respond to the customer in a way that feels human and personalized.

Video Source: ActiveCampaign YouTube Channel

ActiveCampaign’s AI and automation functionality allows users to create rules for lead prioritization, scoring, and communication.

The software is designed to help identify the most important buyers and customers and to target them with the most effective sales engagement communications.

Automation features help identify the best time of day to send out emails or other communications, while machine learning features offer predictive recommendations for how to engage with buyers based on their past behavior.


Integration Functionality

ActiveCampaign is a powerful email marketing and automation tool that can integrate with a variety of systems, including CRM systems, email systems, web content management systems, content management systems, accounting systems, eCommerce platforms, social media systems and more. This allows businesses to manage all their customer interactions in one place.

Activecampaign Integrations List Review
Photo Source: ActiveCampaign Website

ActiveCampaign has 860+ integrations with other business applications, making it one of the most integrable marketing automation tools on the market.

Data Import and Export

Activecampaign offers a variety of tools to help users import and export data. These tools include data import and export tools, integration APIs, and partner applications. Users can input, modify, and extract data from the application in bulk through a structured file.

Integration APIs

ActiveCampaign’s integration API functionality enables users to import and export data in bulk through a structured file. Additionally, the integration APIs allow users to integrate data, logic, and objects with other software applications. This allows for a more seamless exchange of information between ActiveCampaign and other software platforms.

Integration Partners

Some of ActiveCampaign’s most popular integration partners include:

  • Shopify
  • SalesForce
  • JotForm
  • Facebook (including Messenger)
  • WordPress
  • Zapier
  • Google Analytics
  • ClickFunnels
  • WooCommerce
  • Unbounce
  • Calendly
  • Dropbox
  • Google Suite (Calendar, Gmail, Sheets, Contacts, etc.)
  • Magento
  • PayPal
  • Slack
  • Squarespace
  • Stripe
  • Typeform
  • Zendesk
  • SurveyMonkey
  • Plus 840+ more systems!

TL;DR: ActiveCampaign is a great email marketing tool that offers many features, including integration functionality and data import and export tools. Additionally, its integration APIs allow users to integrate data with other software applications, making information sharing smoother between platforms. It also has a variety of integration partners, including some big names like Facebook and Adobe.


Forms

When it comes to collecting leads for your email marketing, dynamic forms are the way to go. ActiveCampaign offers an easy-to-use form builder that lets you create dynamic, responsive forms without having to write a line of code.

ActiveCampaign offers a variety of form functionality that is useful for businesses of all sizes.

Their forms are embedded easily onto a website or your landing page, and notifications are sent when a completed form is received.

They offer payment processor integrations that make it easy for businesses to accept payments through forms.

Plus, their forms are all mobile-friendly, so you can be sure that your leads will be able to fill them out on their phone or tablet.


Customer Support

We all know that when we’re running our business, we’re not always able to solve every problem on our own. That’s why it’s important to have a great customer support team that you can rely on when you need help.

Ticket and Case Management

ActiveCampaign offers a help desk, customer support portal, and call center to track issues and help requests reported by customers.

The help desk allows customers to get answers to common questions, while the customer support portal provides access to all information required to support the customer.

Customer Training & Onboarding Support

ActiveCampaign provides several ways for you to get training and onboarding support.

You can attend in-person training, live online training, or webinars.

They also have a robust documentation and video library to help you get started. Customer support is available by phone, chat, help desk, or email.

Active Campaign’s YouTube channel includes over 400 videos on a variety of topics related to marketing and automation.

Customer Support Portal

ActiveCampaign’s customer support portal is extremely comprehensive and allows users to track issues/help requests reported by customers through the resolution process.

It also provides a convenient way for customers to get answers to inquiries, post-service issues, place orders, view order histories, and gain access to other information contained in the knowledge base.

Knowledge Base

ActiveCampaign’s knowledge base is a helpful resource for customers looking for answers to common questions. It includes a searchable database of articles, as well as a way to submit tickets and track the resolution process.

This can be useful for customers who need assistance with their accounts or have other questions.

Call Center

ActiveCampaign offers a call center that allows customer support professionals access to all information required to support the customer. This includes customer information, case history, and related customer activity.

Onboarding Activecampaign Screenshot
Photo Source: ActiveCampaign Website

TL;DR: ActiveCampaign provides a help desk, customer support portal, and call center to track issues and help requests reported by customers. You can attend in-person training, live online training, or webinars. They also have a robust documentation and video library to help you get started. Customer support is available by phone, chat, help desk, or email.


Platform Functionality

Performance and reliability

ActiveCampaign is a reliable and performant platform that allows administrators to customize the software to meet their unique needs. The platform is consistently available (uptime) and users can complete tasks quickly because the software responds quickly to actions.

User roles and access management

ActiveCampaign’s user roles and access management functions allow administrators to customize the software to fit their unique processes. They can create custom objects, fields, rules, calculations, and views, as well as grant access to select data, features, objects, etc. based on user role, group, or other criteria.

Customization

ActiveCampaign provides a high level of customization, which can be extremely helpful in tailoring the software to fit specific workflows. Administrators can create custom objects, fields, rules, calculations, and views, which can allow for a high degree of flexibility in how the software is used. This level of customization can help ensure that ActiveCampaign functions effectively for each organization.

TL;DR: ActiveCampaign is a reliable platform with user roles and access management functionality that allows administrators to customize the software to fit their unique needs. It provides a high degree of customization, which can be extremely helpful in tailoring the software to fit specific workflows.


Conclusion

My goal here is to help you make an informed decision about whether or not ActiveCampaign is the right platform for you. I’ve tried to be as objective as possible, but at the end of the day, only you can decide which system is best for your business.

That said, I do think that ActiveCampaign is a very good marketing automation system, and it’s worth considering if you’re looking for a more advanced option.

Of course, the best way to decide is to try it out for yourself, so be sure to sign up for a free trial and see how it works for you.

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Was there any information you were looking for that I didn’t cover? If so, please let me know in the comments below and I’ll be happy to help.

If you didn’t feel like ActiveCampaign was the right tool for you, don’t worry – there are plenty of other options out there. Here are a few recommendations:


How Does ActiveCampaign Compare to Other Email Marketing Systems?

Now that you have an in-depth understanding of how ActiveCampaign works, let’s take a look at how it compares to some of the other popular email marketing systems.

Looking For A Cheaper Option?

If you’re looking for a less expensive option, I recommend checking out Zoho Campaigns. While it doesn’t have all of the features of ActiveCampaign, it does have most of them, and it’s much cheaper. It also offers a fairly good level of customization, so it can be tailored to fit most businesses’ needs.

Zoho Campaigns
➡️ Free Forever Account

Zoho Campaigns is the complete marketing automation platform that helps to build, publish, track and optimize email campaigns for small businesses,

Visit Website
I may earn a commission if you try it, love it + buy it.

Looking For A Simpler Option?

If you’re looking for a simpler option with less of a learning curve, I’d recommend checking out MailerLite. It’s very easy to use and doesn’t have as many features as ActiveCampaign, but it does the basics very well.

MailerLite
➡️ Freemium Account

MailerLite is an email marketing software designed to help people of all skill levels create professional and personalized marketing campaigns on their own.

Visit Website
I may earn a commission if you try it, love it + buy it.

Looking For A More Advanced Option?

If you’re looking for a more advanced option, I’d recommend checking out GetResponse. It has more features than ActiveCampaign (although it’s also more expensive), and it’s a very good system for businesses that are looking to grow their sales.

Get Response
➡️ Freemium Account

GetResponse is a complete online marketing software that helps you grow your audience, engage with customers, and boost online sales.

Visit Website
I may earn a commission if you try it, love it + buy it.

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